Unlike its first season, Vietnam iContent 2025 focuses on connecting digital creativity with social impact and real-world experiences. The program, running from September to November, revolves around the theme "Radiant Vietnam," promoting national pride and inspiring innovation among creators.

Register nominations for Vietnam iContent Awards 2025 here

Here are the new features of the program:

Insight Out Talkshow - in-depth sharing about the creative profession

One of the accompanying activities of Vietnam iContent 2025 is the online talkshow Insight Out, running from September to October. Continuing the engaging career stories of content creators shared in season one, the program revolves around perspectives from management agencies, platforms, businesses, advertising and media units, multi-channel networks (MCNs), and content creators.

Guests will share strategic thinking, social impact, and social responsibility related to their products, videos, and clips. Topics covered include managing and exploiting the advantages of content creation; building a sustainable brand alongside the digital creative industry; and using platform technology to connect users with creators.

Creator Camp - a space for experience and connection

Organized by Meta, this activity is designed as a creative space where hundreds of content creators have the opportunity to meet, interact, and connect. Here, they can experience various sharing and unique interactive activities.

Scheduled to take place in Ho Chi Minh City, the program promises to be a highlight of the Vietnam iContent 2025 series of events, connecting and inspiring while creating a new platform for the creative community to express their personalities and explore new tools for their work and passions.

Digital Content Creation Festival

The festival takes place on 29/11 in Ho Chi Minh City, concluding the Vietnam iContent activities. The seminars and forums provide a space for management agencies, platforms, businesses, and hundreds of creators to share perspectives, discuss new trends, and find common ground for the sustainable development of the domestic digital content industry.

The organizing committee has also designed a dedicated exhibition area, creating a space for guests to experience, interact, and bridge the gap between the audience and influential figures in the creative community.

For the first time within the event, Vietnam iContent 2025 will host a livestream sales session to raise funds to support community programs and projects, with the participation of key opinion leaders (KOLs) and key opinion consumers (KOCs).

Specifically, the livestream will be conducted live at the event, operated by TikTok. Users will have access to genuine goods, agricultural products, local specialties, and products promoting the country's culture. This activity aims to increase real-world interaction, spread humanistic messages, and enhance the social role of digital content and brands in the new era.

Organizers and guests at the Vietnam iContent 2025 announcement in mid-September. Photo: Tung Dinh

The highlight of the festival is the Vietnam iContent Awards 2025 gala, bringing together hundreds of content creation organizations, individuals, and artists, promising an engaging evening. This year, the program has a larger scale and broader vision than the first season, with 10 awards across three categories.

The Digital Creator category includes five awards: Digital Content Creator of the Year; Content Creation Organization of the Year; Promising Content Creator; Inspiring Content Creator; and Most Loved Content Creator.

The Digital Product category has three awards: Inspiring Music; Inspiring Video; and Digital Phenomenon of the Year.

The For the Community category includes two awards: Organization for the Community and Individual for the Community.

The organizing committee will accept nominations from 4-25/9, the voting round will take place from 3-24/10, the finals from 30/10 to 18/11, and the awards gala will be held on 29/11 in Ho Chi Minh City.

Nomination portal: Individuals, creative groups, units, or platforms suitable for each category can self-nominate through the Vietnam iContent 2025 information portal. Nominees can participate in multiple categories. The organizing committee has also announced the rules and regulations for everyone to easily follow and comply with the requirements.

The 9 judges of Vietnam iContent Awards 2025. The program is co-organized by the Authority of Broadcasting and Electronic Information, Ministry of Culture, Sports and Tourism, and VnExpress. Photo: Vietnam iContent Awards 2025

With its diverse range of activities, Vietnam iContent 2025 is demonstrating that digital creation is not just about entertainment or business, but will become a bridge between brands, the community, and Vietnamese culture, ushering in a new era for the nation's content creation industry.

Dong Ve