After four months of temporary closure for renovation, the Piaget boutique at 61 Ly Thai To (Hanoi) reopened on 20/3. Spanning nearly 119 square meters, the store is designed in the Radiance style, emphasizing light effects. This location is positioned as an "Ateliers de l’Extraordinaire", a workshop where master artisans of the high-end jewelry and watch brand Piaget employ exquisite, rare craftsmanship techniques.

The building's exterior features yellow modules arranged to reflect light, highlighting the brand's image as a "creator of gold". Piaget calls this style “Radiance”, focusing on luminous effects and a sense of luxury. Metal surfaces are meticulously finished, reminiscent of the distinctive engraving techniques on the brand's bracelets and watch cases, creating a visual focal point for the entire facade.

The interior space utilizes high-end, elegant, and inviting materials. The brand incorporates two characteristic colors associated with Piaget: gold and blue, throughout the product display areas.

The interior design features numerous velvet-clad details, premium wood, and various colored stones. This design draws inspiration from Piaget's tradition of using semi-precious stones and jade in its creations since the 1960s, offering a nostalgic yet contemporary feel.

One of the store's most prominent areas is the "Elegance of High Watchmaking" wall. This space celebrates iconic timepieces that have shaped the history of global watchmaking: the luxurious sports watch line Piaget Polo and the ultra-thin Altiplano creations.

The store's lighting system is also custom-designed to highlight the sheen of metal surfaces and the natural hues of gemstones on watches, allowing customers to fully appreciate the vitality that artisans infuse into each product.

The journey of discovery continued on the second floor with "The Atelier Introduction" workshop. Guests directly experienced exclusive toolkits, replicating the work process of master artisans at La Cote-aux-Fees (Switzerland).

Additionally, "The Perfume Bar" offered a unique interactive experience, allowing guests to personally blend fragrances based on four iconic collections: Possession, Rose, Polo, and Piaget Sixtie. In this area, cocktails were served in an open-plan interior design, fostering a relaxed atmosphere for conversations about craftsmanship and the art of living.

Every corner of this 119 square meter space holds a story from Piaget's 152-year history, from legendary ultra-thin movements to dazzling jewelry masterpieces. In Vietnam, Tam Son International Joint Stock Company is the brand's distribution partner.