DAFC is hosting its Private Sale 2026, an annual shopping event showcasing hundreds of products from international fashion brands with special offers for customers. The event will take place from 25-28/6 at Rex Hotel, located at 141 Nguyen Hue, TP HCM. Following this, the event will move to Hanoi, running from 2-5/7 at Trang Tien Plaza, with daily operating hours from 9h30 to 21h.

This year's Private Sale features an extensive collection of fashion items, footwear, handbags, and accessories from leading international brands distributed by DAFC, including: Ferragamo, Versace, Moschino, Balmain, MCM, and MSGM. Discounts are applied across various product categories, with items available from 999,000 VND. Customers can also benefit from additional promotions, such as an extra 10% off when purchasing three products, or a cashback of up to 6 million VND when using a partner bank card for payment.

Event space featuring many brands. *Photo: DAFC*

The Private Sale initiative is a key part of DAFC's strategy to make authentic luxury shopping more accessible to consumers, offering high-end products at competitive prices. A DAFC representative highlighted the growing consumer demand for products with clear origins, especially as authorities intensify efforts to combat counterfeit goods and trade fraud within the fashion industry.

Fashion apparel models introduced with preferential prices. *Photo: DAFC*

Beyond aesthetics and price, consumers are increasingly prioritizing product authenticity, comprehensive warranty policies, and robust after-sales services. This shift in consumer behavior has driven greater interest in official distribution channels. At Private Sale 2026, all products are sold through official channels, complete with invoices, brand-standard warranty policies, and DAFC's after-sales support. This commitment ensures customers can confidently choose products, secure in their quality and origin.

A range of shoes will see deep discounts this round. *Photo: DAFC*

The program consistently attracts a high volume of returning customers, according to a DAFC representative. Many view the Private Sale as a regular annual opportunity to update their wardrobes and purchase fashion items for their families at prices more favorable than usual. This sustained interest in genuine products reflects a broader market trend: consumers are moving away from "hand-carried goods" or items of unclear origin towards official, transparent distribution channels.

Diverse range of women's and men's shoes. *Photo: DAFC*

This positive trend is a good sign for the luxury fashion market in Vietnam, creating more opportunities for consumers to access designer brands with transparent origins and complete after-sales services. Thai Anh