Rimowa introduced its Groove leather bag collection in 9, featuring new shapes inspired by the iconic parallel grooves of the brand's aluminum luggage. These rigid box-shaped bags offer both style and practicality.

Miss Luong Thuy Linh embraced Rimowa's travel-centric ethos by pairing the Groove bag with a minimalist, youthful ensemble of a sweatshirt and jeans.

The Groove bag is positioned as an essential item, addressing the practical needs of a handbag for daily life. Its stable form pairs easily with many outfits. The included strap distributes weight during prolonged use and is fully detachable, allowing users to change carrying styles and purposes.

Beauty blogger An Phuong chose to use the Groove as a clutch, transforming it into a focal point with her dark-toned attire, a departure from Luong Thuy Linh's crossbody styling.

An Phuong praised the bag's utility and capacity. Its well-arranged interior compartments organize daily essentials like wallets, phones, cosmetics, and small accessories. Larger versions provide ample space for work and short trips.

Stylist Hoang Ku selected the Groove as an accessory to complement a neutral outfit.

The Groove leather bag is crafted from premium Italy leather, offering a soft touch while maintaining its structural stability.

Even when carrying numerous items, the bag retains its structure without collapsing or deforming. This feature is particularly valued by those who frequently travel with personal belongings.

Rimowa, a brand known for its aluminum alloy luggage, is considered a must-have for discerning travelers. A brand representative stated that the launch of the Groove leather bag marks a step in positioning Rimowa not just as a luggage manufacturer, but as a true fashion brand.

Yen Chi

Photos: Tam Son