According to a representative of Grassroots Aesthetics Pharma, this transformation stems from the increasing demands of the medical aesthetics field. Beyond product origin and quality, doctors and treatment facilities also require clinical information, application techniques, and appropriate professional procedures.

Therefore, Grassroots aims to expand its role from supplying medical aesthetic products, cosmeceuticals, and international equipment to partnering with doctors in selecting solutions, updating knowledge, and applying it in practice.

From distributor to medical partner

Grassroots currently distributes a portfolio supporting skin quality improvement, volume restoration, collagen stimulation, scar management, and skin regeneration. Some brands in its system include: Teoxane, Aesthefill, Skingenuity, Stratpharma, Beautem, TSK.

A company representative stated that each category is evaluated in relation to clinical evidence, quality standards, and practical applicability. Products also need to be accompanied by training activities, sharing professional information, and providing technical support to partners.

"We view training programs (workshops, specialized seminars, practical sessions, clinical case discussions) as a bridge between products, scientific data, and practice at treatment facilities," the representative said.

The Grassroots Mastery Summit 2026 workshop space in TP HCM. *Photo: Grassroots*

For example, the Grassroots Mastery Summit 2026 event in TP HCM on 20/9, co-organized by the company and the University Medical Center HCMC. The program attracted over 500 dermatologists, medical aesthetic specialists, and representatives of international medical brands.

The workshop content focused on practical issues such as skin quality restoration, scar management, tissue restructuring, volume improvement, and the application of biological regeneration solutions. Associate Professor, Doctor Le Thai Van Thanh stated that modern aesthetic interventions require a holistic assessment, from bone structure, supportive ligaments, deep fat layers, to surface skin quality.

"The goal of treatment is not only to achieve aesthetic effectiveness but also to preserve natural expressions, minimize invasiveness, and maintain sustainable results over time," Associate Professor, Doctor Le Thai Van Thanh said.

Chairs and speakers capture a moment at the Grassroots Mastery Summit 2026. *Photo: Grassroots*

Science as the foundation for development

In its new positioning, Grassroots chose the message "Medical standards - Sustainable value," reflecting its development direction based on professional depth and responsibility for user health.

Specifically, the company builds its model on three components: medical solutions from international brands, professional support services, and an evidence-based scientific foundation. The unit aims to support partners in personnel training, technical updates, and standardizing product application procedures.

A representative explained that this approach helps the distributor participate more deeply in the value chain. The supporting role does not end after product supply but continues through knowledge transfer and assisting partners in improving professional quality.

A company representative presents the vision and role of Grassroots Aesthetics Pharma. *Photo: Grassroots*

Following dermatology and medical aesthetics, Grassroots is gradually researching solutions for healthcare, anti-aging, and regenerative medicine. New areas will be evaluated based on scientific evidence, legal requirements, and applicability in Vietnam.

Alongside expanding its portfolio, the company aims to develop clinic support solutions, including training, professional procedures, and operational consulting. The goal is to connect product quality with service quality at treatment facilities.

According to a Grassroots representative, the ecosystem is defined not only by the number of products but also by its ability to connect solutions, knowledge, and practical procedures. Through this, the company aims to be a long-term medical partner for doctors and aesthetic facilities.

"We aim to develop based on evidence-based science and professional ethics, thereby creating long-term value for partners and the medical aesthetics industry," the company representative added.

Hieu Chau

Grassroots Aesthetics Pharma distributes international medical aesthetic products, cosmeceuticals, and medical equipment in Vietnam. The company also collaborates in organizing training activities and knowledge updates to support product application in practice.

Website: https://grassroots.com.vn/

Fanpage: https://www.facebook.com/grassrootscorp