JangSeang Vietnam recently formalized a partnership with Chungbuk Nonghyup Group and its distributors, with the strategic goal of establishing a legitimate, transparent, and sustainable ecosystem for Korean ginseng in Vietnam.

According to a JangSeang Vietnam representative, this partnership with Nonghyup is a crucial step for the brand to gain direct access to standardized raw materials, a closed control process, and a reputable certification system from Korea. This collaboration also signifies a long-term commitment to developing a controlled ginseng market that aligns with JangSeang's international standards.

Representatives of Chungbuk Nonghyup Group and JangSeang Vietnam sign a strategic cooperation agreement. *Photo: JangSeang Vietnam*

Under the agreement, JangSeang will serve as the market connector and implementer, responsible for importing legitimate Korean ginseng products into Vietnam via a standardized distribution network. All products will be accompanied by complete legal documentation, quality inspection reports, and full traceability.

"Today's consumers are increasingly concerned not only with product benefits but also with origin, standards, and brand reliability. This partnership with Nonghyup is a strategic move to build that foundation of trust", a company representative stated.

Overview of the strategic cooperation signing ceremony between JangSeang Vietnam, Chungbuk Nonghyup Group, and distributors. *Photo: JangSeang Vietnam*

Beyond the collaboration with Chungbuk Nonghyup Group, JangSeang Vietnam also finalized agreements with domestic distributors during the event. These partners will be instrumental in delivering products directly to consumers across various provinces and cities. A company representative emphasized that JangSeang is dedicated not only to securing supply but also to developing a cohesive distribution ecosystem, ensuring products are properly advised, utilized, and reach the intended audience.

Participating distributors within this system will receive standardized guidance on product specifications, communication strategies, and customer engagement, ensuring a consistent message across all channels.

JangSeang ginseng products displayed at the event. *Photo: JangSeang Vietnam*

Moving forward, JangSeang plans to continue collaborating with its Korean partners and distribution network to expand market penetration. The company will also intensify official communication efforts to raise public awareness about legitimate Korean ginseng.

Chungbuk Nonghyup is a respected agricultural organization in Korea, operating under the broader Nonghyup system—a national agricultural cooperative model. It plays a vital role in standardizing the production, quality control, and distribution of agricultural products, including ginseng.

Hai My