One month after announcing its entry into the Vietnamese market, Mineaderm hosted its "Mineaderm official launching event - Rebalance and Enhance" at Capella Parkview, TP HCM. The event attracted significant interest from the beauty community, including dermatologists, aesthetic specialists, spa and clinic owners, and partners nationwide.

A representative from the organizing committee stated that the event marked the beginning of Mineaderm's journey to provide skin care solutions rooted in scientific and biotechnological foundations.

Products displayed at the event on 17/7. Photo: Mineaderm

During the opening remarks, the brand's representative highlighted a recent shift in skin care habits. The focus has moved from merely improving surface appearance to building healthy skin capable of long-term balance and recovery. This approach is widely adopted by dermatologists and international brands developing new solutions.

Aligned with this trend, Mineaderm champions its "Rebalance and Enhance" philosophy, which prioritizes rebalancing the skin's foundation before optimizing the effectiveness of intensive care. Rather than offering short-term fixes, the brand focuses on researching formulas that integrate biotechnology, carefully selected active ingredients, and modern delivery systems. These formulations aim to address common skin concerns like oily and acne-prone skin, hyperpigmentation, signs of aging, and a weakened skin barrier.

The launch event also celebrated a significant partnership between AKS Cosmetics (Turkey) and Van Minh Group, Mineaderm's official distributor in Vietnam. Representatives from both entities outlined their long-term development strategies, emphasizing the creation of a comprehensive skin care ecosystem built on scientific research and professional training. They also committed to supporting spa and clinic partners by providing updates on the latest industry trends.

Representatives of Van Minh Group and AKS Cosmetics confirm partnership. Photo: Mineaderm

A key highlight of the program was a series of specialized sessions led by dermatologists and aesthetic experts. These sessions covered various topics: modern skin care trends, the importance of restoring and maintaining skin balance, and practical insights into developing solutions tailored to the unique characteristics of Vietnamese skin.

"The open exchange environment provided guests with opportunities to update their knowledge, share experiences, and connect professionally with industry colleagues", a representative from the organizing committee stated.

Guests and experts discuss trends and intensive skin care solutions. Photo: Mineaderm

Established in 2012 in Turkey, Mineaderm is a bio-cosmeceutical brand under AKS Cosmetics. It offers a range of skin, hair, and body care products and is currently available in over 20 markets worldwide.

Mineaderm Vietnam Company Limited, a subsidiary of Van Minh Group, serves as the product distributor in the Vietnamese market.

Dong Ve