Following an agreement between Seacret and NIG Nutritionals in April, Seacret has become the exclusive importer and distributor in Vietnam for the Alpha Lipid Lifeline supplement produced by NIG Nutritionals.

NIG Nutritionals is a manufacturer with over 35 years of experience in global nutrition. *Photo: Seacret*

This adjusts the product's distribution model in the Vietnamese market. Previously, Seacret's domestic network distributed the Alpha Lipid Lifeline supplement, while New Image International Company Limited managed global distribution.

Under the new model, Seacret serves as the direct importer from NIG Nutritionals, subsequently introducing the product to the Vietnamese market through its own distribution network.

A company representative stated this change allows the company to be more proactive in business plans: managing inventory, controlling supply progress, and ensuring product information consistency.

Joel Mathew Oliver, Director of Sales and Marketing at NIG Nutritionals, and Dang Thu Huyen, General Director of Seacret Vietnam, at a business event held in May. *Photo: Seacret*

Entering the Vietnamese market in 2019, Seacret has developed a direct distribution network across many provinces and cities, focusing on health and beauty products derived from Dead Sea minerals. This direct partnership with the manufacturer is a step towards perfecting its operational model for professionalism and sustainability.

With nearly four decades of development, NIG Nutritionals has established itself in nutrition, focusing on colostrum-based products. The company also developed a proprietary technology platform, alpha lipid technology, applied in many product lines to optimize colostrum benefits upon absorption.

The Alpha Lipid Lifeline product is popular in many countries. *Photo: Seacret*

Alpha lipid technology applies to the Alpha Lipid Lifeline product, a supplement combining colostrum, probiotics, and micronutrients. Instead of just providing nutrients, the product helps the body utilize its input ingredients more effectively, aligning with the growing demand for proactive health care.

New Zealand maintains high standards in agriculture and food, particularly dairy farming. Favorable natural conditions and a quality control system help nutritional products from this country maintain their international market position.

For consumers, distributing the product through a single import point makes access clearer and more convenient. Users can easily find information, receive consistent advice, and access support programs from the distribution system.

A Seacret representative stated the company will continue investing in team training, perfecting its operational system, and expanding international cooperation. The goal is to enhance service quality and meet the diverse demands of the Vietnamese healthcare market.

The Dan

For more details, contact: Seacret Company Limited

Phone: 028 7300 7566

Address: SH05 One Verandah high-end apartment complex, 2 Bat Nan, Cat Lai ward, TP HCM