The program is a collaboration between Phu Nhuan Jewelry Joint Stock Company (PNJ), Gold Trust Fund (ODF), and Gia Lai Province Women Entrepreneurs Association (GAWEE). On 19/11, PNJ and ODF leaders presented 300 million VND to GAWEE representatives, providing 600 gift packages, each valued at 500,000 VND. PNJ employee voluntary contributions funded the program.

Ms. Cao Thi Ngoc Dung, chairwoman of PNJ’s board of directors, hands over 300 million VND to support Quy Nhon residents at the first congress of the Gia Lai Province Women Entrepreneurs Association, 2025-2030 term. *Photo: Duy Thanh*

On the afternoon of 20/11, many Quy Nhon residents received free shopping vouchers, valued at 500,000 VND. These vouchers allowed them to purchase necessities, food, and household items for their families. The initiative targeted poor laborers and those in difficult circumstances directly affected by the storm. GAWEE reviewed and proposed the list of recipients.

PNJ previously implemented the 0-dong shopping model in several storm and flood-affected localities such as Thai Nguyen, Hue, and Da Nang. Hundreds of households received timely necessities, helping to ease their burden, rebuild livelihoods, and stabilize daily life after natural disasters.

Residents shop for free necessities. *Photo: Duy Thanh*

Ms. Cao Thi Ngoc Dung, chairwoman of PNJ’s board of directors, stated that during challenging times, she believes in the power of sharing and human compassion to strengthen residents.

"Through the '0-dong mini-supermarket' program, we and our partners aim to provide practical support, while also conveying trust and companionship to people affected by natural disasters. We hope residents will steadfastly overcome challenges and stabilize their lives soon", Ms. Dung added.

PNJ volunteers assist residents shopping at the "0-dong mini-supermarket". *Photo: Duy Thanh*

The 0-dong mini-supermarket is a flagship initiative within PNJ's corporate social responsibility (CSR) strategy, launched in 2021. In four years, the program has supported hundreds of thousands of disadvantaged people nationwide, assisting them through the Covid-19 pandemic, holidays like Tet Nguyen Dan, and periods of extensive natural disaster damage.

A company representative stated that this activity not only provides timely assistance but also continues PNJ's 37-year CSR journey, aligning with its ESG motto: "Act responsibly to sustainably honor human beauty and life."

Through projects such as: the 0-dong mini-supermarket, Cinderella Dream, Raising Awareness about Autism in Vietnamese Children, and Happy Young Families, PNJ champions social responsibility and builds a sustainable ecosystem focused on people.

A PNJ representative added, "Every activity of ours reflects the philosophy of 'placing social and customer interests within business interests', demonstrating the mission to honor human beauty and life".

Phu Cat