Singer Vo Ha Tram states that Danisa butter cookies are an essential item for her family's Tet celebrations. From her childhood as a student to her current role as a mother, the brand's cookies have consistently been among her favorite Tet gifts. Despite packaging changes, the crisp, fragrant butter cookie flavor remains unchanged, and "the familiar feeling stays intact over the years", Vo Ha Tram shared. For her, Danisa is more than just a Tet cookie box; it symbolizes family, connection, and gratitude nurtured through time.

For musician Nguyen Van Chung, Danisa is linked to his childhood and the image of his diligent mother. He recalls his mother reusing the tin box to store needles, thread, buttons, and family mementos. "Whenever a shirt button came off, my mother just opened the box and had all the tools", he shared. These memories stayed with him throughout his upbringing, so seeing the familiar cookie box always brings back a sense of affection.

For Vo Ha Tram and Nguyen Van Chung, the Danisa butter cookie tin is linked to childhood memories and a spirit of gratitude within the family. Photo: Danisa

For many Vietnamese generations, Tet is not only about reunion meals or long holidays, but also preserved in the Danisa butter cookie box on the spring tea table. This setting often initiates lively conversations and New Year wishes. Over time, Danisa has become a familiar image, linked to family gatherings across many Tet seasons.

Beyond individual stories, the Danisa cookie box has transcended its role as a Tet gift to become part of many people's daily lives. Once the cookies are enjoyed, the tin box is kept and repurposed in various ways: storing items, serving as a plant pot, or continuing its life as a gift box. Through these creative uses, Danisa reminds many Vietnamese families of love and care.

A consumer's creative use of a Danisa cookie tin. Photo: Danisa

Inspired by their Danisa memories and a desire to continue the spirit of gratitude, singer Vo Ha Tram and musician Nguyen Van Chung decided to collaborate with the brand for Tet 2026. Their personal sentiments were conveyed through music and brought to life visually in the music video "Continuing the Story of Gratitude," produced by director Nguyen Quang Dung.

This Tet season, Danisa introduces diverse new Tet gift versions, suitable for various recipients and gifting styles, to spread the spirit of gratitude more widely. The "legendary green" butter cookie box remains a familiar choice for many consumers, associated with gatherings and enduring values. Danisa Gold Cashew, the "premium gold" version, offers a refined experience with cashew chocolate cookies alongside 5 traditional butter cookie varieties. Notably, Danisa Gold Cranberry, the "essence red" version, features 6 diverse cookies and boasts a luxurious red and gold appearance, rich in Tet ambiance, to convey New Year wishes with a youthful yet heartfelt sentiment.

Musician Nguyen Van Chung with Danisa's Tet 2026 product line, featuring three versions. Photo: Danisa

According to singer Vo Ha Tram, giving Tet gifts extends beyond simply thanking the recipient; it also nurtures a spirit of gratitude within the family. She shared: "During important holidays like traditional Tet, my family always gathers, sharing hugs and kind words. These simple acts create a bond of family affection year after year, from one generation to the next, and help our children appreciate the value of gratitude."

Video: Continuing the Story of Gratitude

Kim Anh