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Thursday, 24/9/2026 | 11:02 GMT+7

Demand for teen ride-booking surges during back-to-school season

Monthly rides booked for teen members through the Grab for the Family account in July surged eightfold compared to the service's launch in November 2025.

As the new school year begins, the daily schedule of Hoang Oanh (15, Hanoi) becomes busier with academic and extracurricular activities. Her week includes two English classes at a center, STEM or extra lessons on other days, and weekends dedicated to extracurriculars. "Some days I travel quite a lot between different locations," the student noted.

Oanh's busy schedule is common among many teenagers today, who often have additional classes, sports, or extracurricular activities after school. The new school year naturally increases the need for daily travel between multiple locations.

Meanwhile, parents, with their own work and schedules, often find it challenging to always provide transportation. School dismissal times, extra classes, or extended meetings can make arranging pickups and drop-offs a daily logistical puzzle.

After school, many teenagers still have subsequent activities planned for the day. *Photo: Grab*For Hoang Oanh, bus travel is typical, but for classes 7-8 km away with inconvenient bus routes, parental pick-up and drop-off are often needed. "Sometimes my parents are busy and can't pick me up on time, which makes travel inconvenient. Recently, I've been able to proactively book Grab rides through the Grab for the Family account, making it easier to get to distant classes," Oanh shared.Piloted in November 2025, the feature allowing teenagers to be added to the Grab for the Family account empowers individuals aged 13-17 to actively use Grab's services, especially transportation. Parents, as account holders, can track and monitor all of their child's activities on the application.After nearly one year of implementation, usage levels indicate that this feature is gradually becoming a familiar part of how many families manage transportation. According to Grab data, as of July, the number of teen users registered through the Grab for the Family account increased sevenfold compared to November 2025. During the same period, monthly rides booked for this user group also increased eightfold. On average, each teen member takes six rides per month, rising to eight rides per month in April and May during exam season.

Teenagers proactively book rides for their journeys. *Photo: Grab*

After school, many teenagers still have subsequent activities planned for the day. *Photo: Grab*

For Hoang Oanh, bus travel is typical, but for classes 7-8 km away with inconvenient bus routes, parental pick-up and drop-off are often needed. "Sometimes my parents are busy and can't pick me up on time, which makes travel inconvenient. Recently, I've been able to proactively book Grab rides through the Grab for the Family account, making it easier to get to distant classes," Oanh shared.

Piloted in November 2025, the feature allowing teenagers to be added to the Grab for the Family account empowers individuals aged 13-17 to actively use Grab's services, especially transportation. Parents, as account holders, can track and monitor all of their child's activities on the application.

After nearly one year of implementation, usage levels indicate that this feature is gradually becoming a familiar part of how many families manage transportation. According to Grab data, as of July, the number of teen users registered through the Grab for the Family account increased sevenfold compared to November 2025. During the same period, monthly rides booked for this user group also increased eightfold. On average, each teen member takes six rides per month, rising to eight rides per month in April and May during exam season.

Teenagers proactively book rides for their journeys. *Photo: Grab*

According to a Grab representative, the increase in both the number of teen users, rides, and usage frequency indicates that booking rides for teens is not only used in unforeseen situations. For those with regular schedules involving travel between school, extra classes, extracurricular activities, or other activity points, this is becoming an option that helps them be more independent in their transportation.

This convenience is particularly valuable as the new school year begins. Instead of relying on parents' schedules, teenagers have an additional option for independent travel on suitable routes, allowing parents more flexibility in balancing work and time for their children.

Hoang Giang, Oanh's mother, stated that previously, whenever she couldn't personally provide transportation, her biggest concern was not knowing if her child had gotten into the correct vehicle, where they were, or if they had arrived safely. After a colleague introduced her to the teen member feature on the Grab for the Family account, she found an additional option for times when she couldn't conveniently transport her child.

"For rides booked by teen members, my child must enter the correct PIN provided by the driver before starting the trip. I can also track the journey in real-time and contact the driver if needed. This allows my child to be more independent, and I feel more at ease," Giang said.

In addition to GrabCar and GrabBike, teens can also use GrabFood and GrabMart through the Grab for the Family account, offering more independence for certain daily dining and shopping needs.

The Dan

By VnExpress: https://vnexpress.net/nhu-cau-dat-xe-cho-teen-tang-cao-mua-tuu-truong-5124095.html
Tags: Grab for the Family Grab ride booking back-to-school season Grab

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