In the dynamic urban environment, consumers seek products that balance daily activity needs with a modern lifestyle. This ethos guides Ecco's development of the Biom 720 EnCore line.
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Ecco Biom 720 EnCore follows a Scandinavian design philosophy. *Photo: Ecco* |
Inspired by urban dynamism, the "Made for Every Step" campaign highlights daily movements, from work schedules to evening activities. According to a brand representative, the product offers flexibility, lightness, and comfort for daily wear.
A key feature of the Ecco Biom 720 EnCore is its Biom (Biomechanical Optimization) technology. Ecco developed this system in 2006 after studying the foot movements of over 2,500 athletes.
This technology builds upon the foot's bone structure and mechanics, supporting natural movement and enhancing stability and flexibility during activity.
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The Ecco Biom 720 EnCore emphasizes cushioning and comfort during wear. *Photo: Ecco* |
Additionally, the Ecco EnCore Cushioning system enhances shock absorption and responsiveness with each step. Fluidform Direct Comfort technology uses direct injection molding to create a seamless structure between the shoe's upper and sole. This design, according to the brand, allows the footwear to naturally hug the foot and increases flexibility.
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Waterproof technology on the shoes. *Photo: Ecco* |
The Ecco Biom 720 EnCore comes in two material versions: full-grain leather and breathable performance mesh, catering to diverse lifestyle needs.
Gore-Tex Surround technology provides 360-degree waterproofing and breathability, ideal for hot and humid weather. The Breathru Mesh version uses a high-performance mesh layer for lightness and airflow during continuous activity.
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The product aims for high versatility. *Photo: Ecco* |
With its compact silhouette and neutral color palette, the shoe complements various outfit styles, from office settings to everyday activities.
The brand also partners with the Can Gio Marathon, conveying a message about an active lifestyle and flexible movement.
Founded in 1963 in Denmark, Ecco is a leather shoe brand combining traditional craftsmanship with modern technology. In Vietnam, TBS Retail distributes the brand's products through its stores and official online channels.
Thai Anh
