After 15 years in Vietnam, Generali is establishing itself as a life insurance company prioritizing people—both customers and its consultant force. A company representative noted the central Vietnam market's stability and loyalty. The management styles of general agency leaders there show adaptability and a strong focus on internal training.

Ngo Thi Son, General Agency Director (GAD) of GenCasa Da Nang 3, and Nguyen Thanh Nhan, GAD of GenCasa Quang Ngai 2, are key regional figures. They advocate a people-first leadership philosophy, building professional teams, and measuring success by sustainable development.

From left: GAD Nguyen Thanh Nhan (GenCasa Quang Ngai 2) and GAD Ngo Thi Son (GenCasa Da Nang 3). *Photo: Generali Vietnam*

A General Agency (GA) is an independent business unit within Generali's system, housing various consultant groups. A General Agency Director (GAD) leads each GA, overseeing operations, recruitment, training, and team development.

Prioritizing discipline and team cohesion

The GenCasa Da Nang 3 General Agency Office focuses on professionalizing its team, with an emphasis on training and maintaining high standards in customer service.

GAD Ngo Thi Son, with over 25 years of insurance experience, leads her team by focusing on human elements and professional kindness. Ms. Son believes an organization's sustainability stems from its ability to help members understand their profession's value and develop long-term, rather than from rapid expansion.

GenCasa Da Nang 3 operates on principles of training, discipline, and cohesion. Regular programs cover professional skills, career mindset, and effective communication. Ms. Son views training as a continuous process, enabling the team to adapt, gain confidence, and uphold professional standards.

"People are central to all development strategies. When the team is equipped with the right knowledge and skills, they will be more proactive and can pursue the profession long-term," she stated.

The GenCasa Da Nang 3 work environment emphasizes unity, professionalism, and quality. Internal activities promote experience sharing, practical skill development, and a heightened sense of responsibility. A culture of kindness, dedication, and trust guides interactions among colleagues, customers, and the organization.

Building long-term value through trustworthiness

GenCasa Quang Ngai 2 employs a systematic model, featuring clear processes and delegated management. GAD Nguyen Thanh Nhan, with 24 years in life insurance, grounds his philosophy in trustworthiness and sustainability, seeing them as vital for enduring relationships with customers and the team.

Mr. Nhan explains that trustworthiness in insurance extends beyond customer commitment to include transparency and consistency in operations. He asserts that internal credibility fosters consultant security in career development and organizational loyalty.

GenCasa Quang Ngai 2 significantly invests in training and human resource development. Internal courses educate the team on operational procedures, consulting skills, and time management, while cultivating a strategic professional mindset. Process standardization and technology integration boost operational efficiency, lessen reliance on individuals, and improve service quality.

"In the insurance sector, patience and maintaining trustworthiness are two decisive factors for long-term survival. When customers trust, and the team is stable, the organization can maintain sustainable growth without chasing short-term numbers," Mr. Nhan observed.

Mr. Nhan indicated that GenCasa Quang Ngai 2's operational model will be further refined by empowering middle management and implementing strict service quality control to enhance system-wide professionalism.

Thai Anh