The concert, held at Hoang Thanh Thang Long, Hanoi on 14/12, featured many renowned artists. It was structured with a deliberate emotional flow, beginning with a vibrant, energetic festive atmosphere. This transitioned into reflective moments, concluding with a sense of pride and unity filling the venue.

Toan canh dem nhac. Anh: Acecook

Each performance served as a "stop" on Hao Hao's 25-year journey with consumers, telling stories from youthful memories, student meals, and family gatherings. The music allowed the audience to experience regional cultural nuances and the spirit of progress and innovation among today's youth. Music acted as a bridge, offering an emotional perspective on their enduring connection with Hao Hao.

Mot tiet muc cua Soobin tren san khau Hao Hao Concert. Anh: Acecook

The "Hao Hao Concert - The Journey of 25" previously took place in late 11 on Le Loi street, adjacent to Nguyen Hue walking street in TP HCM, drawing large crowds. The Hanoi event at Hoang Thanh Thang Long, combining a historically rich venue with modern music, created a unique experience for attendees.

Beyond a mere entertainment concert, the Hao Hao Concert marked a significant shift for the brand towards a younger, more modern image. Instead of traditional communication methods, the brand chose music, experience, and emotion as its "language" to connect with consumers.

Nhieu ban tre Ha Noi den check-in tu som. Anh: Acecook

Many attendees arrived hours early in the afternoon to check in, enjoy Hao Hao noodles, and participate in interactive activities. A representative from the organizing committee stated that the enthusiastic response from Hanoi residents, especially the youth, demonstrated the program's wide reach. This also affirmed the strong nationwide transmission of the message "Hao Hao anytime, Hao Hao for everything."

Cac dau bep phuc vu mi xuyen suot su kien. Anh: Acecook

An Acecook representative, the company owning the Hao Hao brand, said: "Beyond an appreciation and celebration event, it reflects Hao Hao's journey alongside Vietnamese people, from daily meals to moments when the community needs sharing. This presence affirms the spirit of 'Hao Hao anytime, Hao Hao for everything,' where Hao Hao is not just food but also a memory and emotion connecting generations."

Diep Chi