Over three decades ago, when Vietnam's electronics market offered limited choices, the arrival of Sony televisions transformed the family living room experience. In the days leading up to Tet, the image of families gathering around a color TV screen, watching spring programs or holiday films, became a shared memory for many generations.
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Sony Trinitron color television. Photo: Sony
Sony entered Vietnam in late 1994, just before Tet At Hoi, with its Trinitron color television. Before Tet 1995, owning a Sony TV in the living room was a cherished aspiration for many families. During the same period, the Walkman portable music player also became a familiar item for young people, connected with the emerging urban lifestyle.
Emerging from the crisp image quality of Sony televisions, the phrase "Net nhu Sony" (Sharp like Sony) gradually became a common idiom in daily life. This expression was not only used to describe display clarity but also to commend products or experiences highly valued for their durability and excellent craftsmanship. Even after many years, this saying remains in use, despite shifts in technology and entertainment habits.
Three decades after the first Trinitron television, Sony has expanded its presence in Vietnamese households with a diverse technology ecosystem, encompassing: televisions, audio devices, cameras, headphones, and personal entertainment gadgets. During Tet, these devices continue to play a central role in family activities, from watching movies and listening to music to preserving reunion moments.
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Sony Bravia television serving entertainment needs. Photo: Sony
In the living room, Sony TV series such as Bravia 5, Bravia 8 II, and Bravia 2 II are designed for large-screen, high-resolution viewing experiences. These televisions can be paired with a Bravia Theatre System 6 sound system or a Bravia Theatre Bar 6 soundbar to enhance entertainment. Integrated artificial intelligence (AI) image and sound technologies help reproduce content with greater clarity, meeting the demand for movies, entertainment programs, and sports during the holiday season.
Alongside these, personal audio devices like WH-1000XM6 headphones or ULT Power Sound speakers are used in various settings, from individual activities to family and friend gatherings. The PlayStation 5 gaming console also serves as a shared entertainment option for younger family members during Tet.
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Sony ZV-E10 II camera helps preserve Tet moments. Photo: Sony
Beyond entertainment, the need to preserve Tet memories through images has also evolved over time. Sony cameras such as the ZV-E10 II and Alpha 7 V are popular choices for capturing family activities, from the New Year's Eve dinner to spring outings. The ZV-E10 II targets vlog enthusiasts with its compact design and flip-out screen, while the Alpha 7 V features a 33 megapixel Exmor RS CMOS sensor and an AI-integrated Bionz XR2 processor, serving high-quality photo and video needs.
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Sony entertainment device ecosystem. Photo: Sony
In the mobile device category, the Xperia 1 VII integrates imaging technology from Alpha, audio from Walkman, and display from Bravia, helping users record and share Tet moments with authentic image and color quality.
From the Tet television of over 30 years ago to its current technology ecosystem, Sony maintains its presence in Vietnamese family life through devices for entertainment, creativity, and connection. As Tet increasingly emphasizes comprehensive at-home experiences, the phrase "Net nhu Sony" continues to be a familiar expression, reflecting the enduring bond between technology and the daily lives of many Vietnamese generations.
Hoai Phuong
Readers interested in the Sony product ecosystem can find more information here.
