A new decree, detailing the implementation of several articles of the Press Law, permits press agencies to collaborate with partners to establish, operate, and produce content on social media and other digital platforms.

However, press agencies must still vet and bear ultimate responsibility for all content before publication or broadcast. Partners are only allowed to provide technical or human resources support, or commercial exploitation, as per contract. They cannot use the titles of reporter, editor, or journalist of the press agency during content production.

The decree also authorizes press agencies to integrate services such as: e-commerce, finance, banking, insurance, education, healthcare, public services, and other online services in accordance with legal provisions. Journalistic content and service content must be displayed on separate interfaces for users to easily distinguish.

Head of the Central Propaganda and Mobilization Commission Trinh Van Quyet views newspapers at a booth during the 2026 National Press Festival. *Photo: Viet Trung*.

The decree also specifies the operational rights of the press in monitoring and reporting incidents. Accordingly, within 30 days of receiving a request from the head of a press agency, relevant agencies or organizations must respond regarding the solutions or outcomes of issues raised by the press.

For feedback, recommendations, or reports submitted by a press agency, the relevant agencies or organizations must respond in writing within 15 working days. If no response is received within this period, the press agency may escalate the matter to a competent higher authority or continue reporting as stipulated.

Should a press agency disagree with the content of a response, it is still obligated to publish the full opinion of the agency, organization, or individual, while also being permitted to continue reporting to clarify the matter.

After three exchanges where parties remain in disagreement, the press agency may cease publishing or broadcasting further responses. A press agency may also refuse to publish a response if its content violates the law or insults the agency’s reputation, or the honor and dignity of the author, but must clearly state the reason in writing.

For the first time, the use of artificial intelligence (AI) in journalistic activities is specifically regulated by the decree. AI is permitted for information gathering, content production, editing, distribution, and other journalistic operations.

Press agencies must verify and be responsible for the accuracy and legality of all content generated or assisted by AI. Content created or edited by AI that could mislead the public about the authenticity of events or individuals must be labeled.

The decree strictly prohibits using AI to create or disseminate fake, false, or distorted content. Press agencies must also establish risk control procedures and maintain AI activity logs for inspection and auditing purposes. The State encourages press agencies to research and apply AI to enhance operational efficiency, while ensuring editorial responsibility and legal compliance.

Son Ha