For nearly a month, dozens of cars have gathered each evening in a 9,000 square meter vacant lot on D4 street, Binh Trung ward, to watch movies on a large outdoor screen. This marks the official launch of VigaCinema, Ho Chi Minh City's first drive-in cinema, which began operations on 24/7 after a trial period.

Dinh Duong Thanh Thao, director of VigaCinema, stated that the cinema draws inspiration from the drive-in theaters featured in American films of the 1950s.

The cinema utilizes a 600-inch LED screen, with screenings scheduled from 7:30 PM to 10:00 PM. According to a representative from the operating unit, the primary challenge in bringing this model to Vietnam was establishing a complete process, including film licensing, sound transmission systems, and operations tailored to the domestic market.

The film selection caters to Vietnamese preferences, offering diverse genres to appeal to various audiences and create an entertaining space for repeat visits. Focusing on the overall experience rather than early releases, the cinema screens already released Vietnamese and international works such as "Cuc vang cua ngoai" (Grandma's Gold) and "Mot nua hoan hao" (The Perfect Half).

The parking area is divided into three sections for different vehicle types, with staff on hand to assist with coordination throughout the guest arrival process. Each showing accommodates a maximum of 108 cars, with positions calculated to ensure a clear view of the main screen. According to History, the drive-in theater model first appeared in America in June 1933, growing significantly after World War II and peaking at nearly 5,000 theaters in 1958. Although this model declined from the late 1960s due to rising land prices and competition from cable television and indoor cinemas, America still has nearly 300 active drive-in theaters today. In Vietnam, the drive-in model first appeared in Quang Ninh in April 2021, as many sought movie venues that complied with Covid-19 prevention regulations.

Customers can drive their own cars or rent one from the cinema (see subsequent photo). Admission costs 299,000 VND per person for those using their own vehicle and 399,000 VND when renting a car at the cinema. Guests who book in advance receive priority for better seating.

Each ticket category includes a portion of popcorn and a drink, available at concession stands around the cinema.

Moviegoers drive into the parking area and tune into the correct radio frequency provided by the cinema to listen to the audio transmitted directly through their car's speaker system. As it operates entirely outdoors, the unit must prepare contingency plans to reschedule or refund tickets in case of heavy rain or other force majeure conditions.

In its initial days of operation, the cinema welcomed an average of 40-70 cars per showing. Many young people enjoy "checking in" before the film begins. "The appeal of this model extends beyond just watching a movie; it offers a complete evening experience with loved ones, friends, or partners, from watching the sunset and enjoying food to watching a film right from your car," a representative stated.

Hoang Dung, 30 years old, from Ho Chi Minh City, found the model unique, offering more privacy than traditional cinemas. The sound transmitted directly through his car's speakers was clear and stable, allowing him to focus on the film. After his first experience, he plans to recommend this model to family and friends.

As one of the first attendees, Thien's family drove from Tay Ninh at noon to catch the evening showing. Having seen this model many times in American films, she booked tickets one week in advance as soon as she learned Ho Chi Minh City would have a similar cinema. "Our whole family was excited because this was our first time watching a movie right in our own car," Thien said.

Despite offering a novel experience, the model has some limitations. Some moviegoers suggested the screen should be higher to improve viewing angles. Additionally, due to its outdoor operation, the quality of the experience depends significantly on weather conditions, particularly during heavy rain or strong winds.

Currently, the cinema only opens on Friday, Saturday, and Sunday evenings.

Quynh Tran - Anh Tuan