Sasco, a leading non-aviation service provider in Vietnam, has partnered with Airport Dimensions, a global name in airport experience services. This strategic collaboration aims to enhance the passenger experience for both domestic and international travelers at Tan Son Nhat International Airport.

Inspired by the "Blue Rose", the Rose Business Lounge blends original Vietnamese materials with modern design, creating an elegant space rich in cultural depth. The lounge's interior details showcase traditional craft village materials, featuring warm brown wood, ceramics, and woven bamboo and rattan. These elements are harmoniously integrated into a contemporary design, embodying both local spirit and international quality.

The airy space with elegant interiors of the Rose Business Lounge. Photo: Sasco

Passengers visiting Rose Business Lounge can relax in a tranquil setting with 129 seats, optimized for diverse needs. The lounge offers distinct areas for relaxation, private work, family corners, high-seating areas by the window, a boutique bar, and a live kitchen. A runway view allows passengers to enjoy meals and drinks while watching planes take off and land.

Beyond its upgraded space, the new Rose Lounge version also provides a premium culinary experience, highlighted by its live kitchen and bar. Passengers can enjoy a range of Asian and European cuisine crafted by a team of chefs. A signature dish, Blue Rose Sticky Rice, is exclusive to the Rose Lounge, combining premium Vietnamese rice with the natural blue hue of butterfly pea flowers.

The boutique bar serves special cocktails available only at Rose Business Lounge. Photo: Sasco

The boutique bar offers passengers diverse options, from seasonal detox drinks to cocktails and alcoholic beverages. For its opening, Rose introduced an exclusive menu of custom cocktails, including Blue Thorn and Sparkling Rose Espresso.

The Rose Lounge welcomes all passengers, regardless of airline or ticket class. Passengers can access the lounge using Priority Pass, LoungeKey, or by purchasing a direct pass on their departure day.

Over three decades, Sasco Business Lounge has earned acclaim from industry experts and the global travel community, receiving awards such as "best business lounge in Asia". The Rose Lounge upgrade underscores Sasco's commitment to delivering international standard services that incorporate the essence of local heritage.

"This partnership with Airport Dimensions brings long-term value to both parties while creating an optimal experience for domestic and international passengers", emphasized Nguyen Van Hung Cuong, General Director of Sasco.

The director stated that the launch of the upgraded Rose Lounge reflects Sasco's efforts to integrate international standards into Vietnam's non-aviation services. The company also commits to accompanying Airports Corporation of Vietnam as key projects, such as Long Thanh International Airport, are positioned as new international gateways in Vietnam.

The Rose Business Lounge features a private work area with lighting, tables, and comfortable sofas. Photo: Sasco

Errol McGlothan, a representative of Airport Dimensions, noted that the collaboration with Sasco also helps his company expand its service network in the Asia-Pacific region. He believes Vietnam is a dynamic aviation market and this relationship brings global standard airport experiences closer to passengers there.

Both parties anticipate this partnership will set new benchmarks for non-aviation services in Vietnam, especially as IATA forecasts Vietnam to become the 5th fastest-growing aviation market globally by 2035, with approximately 150 million passengers annually.

Previously, in 11/2024, Sasco announced its strategic partnership with Airport Dimensions, which owns over 80 airport experience models worldwide and has a strong track record in aviation services. Airport Dimensions has received numerous international accolades, including "World's Leading Airport Lounge", "Asia's Leading Airport Lounge 2025" at the World Travel Awards, and "Asia Pacific Lounge of the Year" as voted by Priority Pass members.

Dan Minh