The booth features an open design, inspired by iconic northern highland tourism symbols. Its multi-layered layout mimics terraced terrain with seasonal colors, integrating images of the Trang An scenic complex to create a continuous visual journey.

According to a company representative, visitors can experience a seamless spatial transition from the entrance to the central area, as if moving through diverse landscapes. This arrangement enhances brand recognition and provides an immersive visual experience, setting it apart from other booths.

Tourists participate in forest protection activities as part of the ESG Tourism program. Photo: Vietluxtour.

Beyond visual elements, Vietluxtour offers interactive on-site activities. Visitors can access tour information via images, videos, and direct consultations, or participate in minigames to receive gifts and learn about nature and community-focused travel experiences.

Through these activities, the company showcases products aligned with a green tourism message. These journeys emphasize nature experiences, community-based tourism, and conservation efforts, spanning destinations from northern mountainous regions to island ecosystems. Instead of catalog-style presentations, products are framed as travel stories, highlighting experiential value and environmental responsibility.

Highlights include highland exploration journeys focused on local culture, green agricultural tours, and nature conservation-integrated travel activities. These products reflect a shift from mass tourism to in-depth travel, where visitors not only sightsee but also engage with local life and culture.

Simultaneously, international market considerations are integrated into product development. The inbound tour packages for international visitors to Vietnam are standardized into categories such as heritage, exploration, and regional multi-destination routes, making them accessible and easy for partners to select.

A group of international tourists participates in a Tet experience in the Mekong Delta. Photo: Vietluxtour.

Beyond introducing new products, Vietluxtour aims to connect with domestic and international partners. The event provides a platform for businesses to engage directly, seek collaboration opportunities, and develop market-specific products.

Another highlight is the integration of summer tourism stimulus programs directly at the booth. Domestic and regional tours are flexibly designed for families and young travelers, balancing cost and experience quality. Products offer added value such as experiential activities, accompanying services, and customizable itineraries, rather than solely focusing on price.

"The experiential booth model is a new approach, expected to bridge the gap between customers and their travel journeys", a Vietluxtour representative added.

The Vietnam International Travel Mart (VITM) Hanoi 2026 marks the 15th edition of the fair, annually organized by the Vietnam Tourism Association in April. This year's four-day event takes place from 9-12 April at the International Exhibition Center (ICE) Hanoi, under the direction of the Vietnam Tourism Association and sponsored by the Ministry of Culture, Sports & Tourism.

Under the theme "Digital Transformation and Green Growth - Elevating Vietnam Tourism", the event expects to attract over 600 exhibiting businesses, approximately 4,000 businesses for networking, and around 100,000 visitors. The fair brings together tour operators, airlines, hotels, destinations, and craft villages, presenting a comprehensive overview of Vietnam's tourism development trends in this new era.

Dan Minh