The FIFA World Cup 2026 (WC) finals will take place from june 11 to july 19, 2026, across 16 cities in three North American countries: the USA, Mexico, and Canada.

This will be the first World Cup in history to be co-hosted by three countries. It also marks the second time the tournament will be held across multiple host nations, following the 2002 World Cup in South Korea and Japan.

Currently, travel agencies in the market offer two main products for travelers attending the 2026 World Cup: all-inclusive tours or combo packages, which combine flights and hotel accommodations. Prices for these products range from tens of millions to billions of VND.

All-inclusive tours, priced from over 800 million to 1.9 billion VND, feature itineraries of 5 days and 4 nights or 6 days and 5 nights. For the tour exceeding 800 million VND, travelers will stay in a 5-star hotel in Los Angeles, USA, and receive airport transfers, quarter-final tickets, along with the Pitchside Lounge FIFA World Cup 2026 service package, which includes on-site services.

San van dong Metlife, New Jersey nhin tu tren cao. Anh: Visit NJ

The 1 billion VND package includes tickets to the semi-final match on july 15 and the Platinum Access Pitchside Lounge service package, applicable for two or more guests.

Guests will stay at 5-star hotels in Atlanta, such as St. Regis or Signia by Hilton Atlanta. They will also receive luxury car transfers in the USA and personalized services, including a dedicated coordinator accompanying them throughout the trip to assist with restaurant reservations, additional tours, and a ticket to a private event, which occurs before, during, or after a match.

The 1.5-1.9 billion VND tour package is designed for the final match itinerary, applicable for two or more guests, lasting 6 days and 5 nights.

In addition to the privileges offered in the 1 billion VND tour, travelers will watch the World Cup with "super VIP" tickets, specifically Pitchside Lounge and Private Suite access. Private Suite is the highest ticket category, offering a private viewing room on the suite level with central seating. Guests utilizing this service can choose seats on the suite balcony or within the room, and the experience typically includes a personal butler service and gourmet dining.

Pitchside Lounge FIFA World Cup is a premium service package organized by FIFA and On Location, the entity designated by FIFA as the official service provider for the 2026 World Cup, offering luxurious services to customers.

The most distinctive feature of the Pitchside Lounge FIFA World Cup package is its seating location: pitch-side seats along the sidelines at the New Jersey stadium in the USA, available for 8 matches, including the final.

These seats include exclusive amenities such as private meetings with players and a FIFA CEO. Travelers will access their seats via a private entrance and be served premium beverages, along with a menu of regional cuisine at private counters, accompanied by gifts.

For combo tours, companies note interest in the "free&easy" option, which includes flights and hotel rooms, priced from 150 to 350 million VND.

According to Nguyen Nguyet Van Khanh, Director of the Marketing and Communications Department at Vietravel, the market for all-inclusive and combo tours to the FIFA World Cup 2026 primarily targets high-income individuals, typically business travelers, VIPs, and football fans, especially those who already possess visas for the three host destinations.

Khanh noted that World Cup travelers this year conduct thorough research on matches, seating locations, hotels, transportation, visas, and the safety of ticket purchasing channels before committing to a booking.

Tran Thi Bao Thu, Marketing and Communications Director at Vietluxtours, stated that the World Cup tour market is beginning to show activity. Customers are keenly interested in prices and visa requirements but are not finalizing bookings immediately. The market is expected to intensify after the official match schedule and major games are announced.

Lionel Messi cam Cup vang sau khi cung Argentina thang Phap o chung ket World Cup 2022. Anh:Reuters

The highest price for a final match ticket at MetLife Stadium, USA, is USD 10,990. Category two tickets have increased from USD 5,575 to USD 7,380, while category three tickets are USD 5,785. Compared to the 2022 World Cup, the highest final ticket price has increased nearly seven times.

The USA boasts modern infrastructure, diverse tourism experiences, and high symbolic value. Travelers can combine watching football with sightseeing, shopping, and experiencing North American nature.

Among the three host countries, representatives from travel agencies indicate that the USA remains the most popular destination for Vietnamese travelers. This is due to its concentration of major matches, vibrant festive atmosphere, and convenience for combining tourism with visiting relatives. Canada is highly regarded for its safe and modern tourism environment, while Mexico offers advantages in culture and more affordable service costs.

Truong Minh Tuan, CEO of HVN Travel, stated that not many tour operators are participating in selling World Cup tours this year. The primary reason stems from high costs and operational barriers.

With the tournament hosted across three countries, tour operators must manage multiple challenges simultaneously: match tickets, visas, peak-season hotels, domestic travel, match schedules, and the risk of itinerary changes.

Furthermore, significantly increased ticket and service prices make travel agencies very cautious when assembling groups, due to substantial risks related to ticket sourcing and input costs.

Amid ongoing economic pressures, the segment of customers willing to spend large sums on a long-distance sports tour is limited. Additionally, security concerns, aviation fluctuations, and the international situation also make businesses more hesitant to offer widespread sales.

Travel agencies recognize this remains a "niche market," not as large as tours to Japan, South Korea, China, or Europe. However, if products are tailored to the right customer segment and risks are well-managed, this can still be a high-value segment for businesses.

According to a report released on april 29 by Brand USA, the national destination marketing organization for the USA, Southeast Asia is currently considered a dynamic region with significant potential for US tourism. Specifically, Vietnam and the Philippines are playing an increasingly important role in boosting international visitor numbers.

In 2025, the USA welcomed 127,056 arrivals from Vietnam and 315,352 arrivals from the Philippines, facilitated by hundreds of direct flights weekly connecting Southeast Asia with major US gateways.

Vi tri ngoi xem tran dau voi ve ''sieu VIP" - Private Suite - tai World Cup 2022 o Qatar. Video: YouTube/Stay humle be kind

Phuong Anh