"We need to stand out from the crowd," Jim Baumbick, president of Ford Europe, told Reuters. He added that the company's plan is to increase market share in a market heavily fragmented by a growing number of competitors.

Autocar reports that the new models will span the B and C segments. The lineup includes: a versatile SUV inspired by the Bronco, a compact electric hatchback (potentially reviving the Fiesta name), a crossover built on a Renault platform, and two other versatile crossovers.

The electric hatchback and crossover will be manufactured at Renault's plant in northern France, utilizing the French automaker's technology.

Ford Bronco sold in Europe. *Autocar*.

The second-largest American automaker also criticized Europe's push for electric vehicles. Ford argued that "carbon dioxide (CO2) emission targets must accurately reflect actual consumer demand," suggesting policies should support plug-in hybrid electric vehicles (PHEVs) and range-extended electric vehicles (EREVs) rather than focusing exclusively on battery electric vehicles.

As part of its European market restructuring, Ford closed its Saarlouis plant in Germany and is implementing job reductions at its Cologne facility.

Just a decade ago, Ford was Europe's 4th largest automaker, selling over one million vehicles across the continent, according to data from the industry lobby group ACEA.

By 2025, the company's sales had fallen to just over 426,000 vehicles, dropping it to 8th place, behind Mercedes.

Ford is attempting to revive its market position as Chinese automakers, including BYD and Chery, rapidly expand into Europe with growing sales.

While Ford achieved a sales growth of 0,1% in Europe in 2025, BYD's sales surged by nearly 270%.

In the commercial vehicle sector, Ford remains one of Europe's largest brands, though Stellantis outsells it through a combination of several brands.

Ford also announced plans to begin marketing an all-electric truck designed for urban areas later this year.

My Anh