The US automotive market, with its strong demand for large three-row SUVs, is set to welcome a new contender from Honda. The Japanese automaker is preparing to launch an all-new, larger version of its Pilot SUV, internally codenamed "Pilot XXL". Production for this strategic model is slated to begin in North America during the first quarter of 2032. Honda aims to directly challenge established rivals such as the Toyota Grand Highlander, Ford Explorer, and Nissan Armada in this lucrative segment.

The Pilot XXL is designed with enhanced dimensions and features. Compared to the current standard Pilot, the new model is projected to be approximately 200 mm longer, offering a more spacious and premium interior. It will utilize a unibody chassis, a departure from traditional body-on-frame designs often seen in SUVs of this size, ensuring a refined ride. Powering the vehicle will be Honda's next-generation V6 hybrid powertrain, balancing smooth performance with optimal fuel efficiency. An integrated electric motor on the rear axle will also provide electronic 4-wheel drive capabilities.

SUV co lon Honda Pilot the he hien hanh tai My. Anh: Autoblog

While detailed information remains limited, consumers can expect a comprehensive look at the Pilot XXL's design before the end of this decade. This early preview is possible because the Pilot XXL will share its chassis platform with Acura's upcoming premium three-row SUV, codenamed "Acura XL", which is scheduled to commence production in September 2029. This shared foundation suggests a sophisticated design language and advanced technology for both models.

Given its larger size and premium features, the Pilot XXL is anticipated to carry a significantly higher price tag than the standard Pilot, which currently starts at over USD 42,000. However, Honda dealers express confidence that the price will not deter customers, especially as the average new car price in the US approaches the USD 50,000 mark. The Acura variant's design, drawing inspiration from the Acura Hybrid SUV concept unveiled in May, is also expected to lend a more sophisticated appearance to Honda's new offering, justifying its premium positioning.

A large, premium flagship SUV could become a significant success for Honda, a brand that currently lacks a product for families requiring more space than the existing Pilot, according to Autoblog. The V6 hybrid powertrain promises a desirable balance of power and fuel economy. However, Honda will navigate an intensely competitive segment with formidable rivals. Despite this, the market's growth potential and Honda's reputation for durability and value provide the new product with several competitive advantages.

The Pilot XXL is part of a broader product offensive by Honda. Before its debut, the automaker is actively developing approximately 15 other new hybrid and SUV models, which are expected to arrive in the US market sequentially until 2029. This indicates Honda's commitment to expanding its electrified and SUV lineup in response to evolving consumer preferences.

My Anh