Following rivals such as Toyota, Honda, Mitsubishi, Kia, and Hyundai, Suzuki is also stimulating sales for several models in July through various promotions. These commonly include registration fee incentives or vehicle maintenance packages.

While these two promotions do not directly alter the vehicle's listed price, they are considered a form of price reduction when evaluating the total on-the-road cost. Below are the specific discount levels for Suzuki models: (unit: million VND)

Among the offerings, the Jimny continues to feature the highest promotional value, at 120 million VND. This compact SUV still has 2024 production stock available, and dealerships are running their own sales programs, offering an additional 30-40 million VND discount on this model to clear inventory.

The compact MPV Suzuki XL7 is now priced at 544 million VND after promotions. This makes it one of the lowest-priced vehicles in its segment, competing with rivals such as the Toyota Veloz and Mitsubishi Xpander.

Fronx 2025 on the road in TP HCM. Photo: Thanh Nhan

Fronx 2025 on the road in TP HCM. Photo: Thanh Nhan

The Suzuki Fronx, an A+ segment CUV, sees discounts ranging from 45-70 million VND, depending on the version and production year. Its current transaction price is between 450-604 million VND, placing it among the lowest in its segment.

Suzuki also offers one product, the Swift, a Japanese import. The company provides a physical damage insurance package as a promotion for this model, but no direct price reduction.

In the first half of 2026, Suzuki sold 3,814 vehicles, marking a 35,9% increase compared to the same period last year. Compared to its competitors, this sales volume for the Japanese manufacturer is modest, only surpassing Peugeot in the sales rankings.

Pham Trung