The exhibition is scheduled to open on 12/8 at UDIC Westlake Building (Vo Chi Cong, Hanoi). Instead of traditional art displays, Van Gogh Timeless (Van Gogh Xuyen khong) combines painting with projection technology, light, and sound, allowing viewers to interact within a space that recreates Vincent Van Gogh's masterpieces.

Vincent Van Gogh's The Starry Night recreated with technology at the exhibition. Photo: Emerart.

Van Gogh Timeless aims to be a cultural destination for a broad audience, from families and young people to those new to this art model. The exhibition seeks to connect audiences with humanity's classic values through an emotional language.

Multi-sensory interactive exhibitions have been featured in cities such as Tokyo, Singapore, and Paris. This format uses moving images, light, and sound to expand the viewing experience beyond simple observation of artworks.

First images of the Van Gogh Timeless exhibition space. Photo: Emerart.

In Hanoi, ABBank collaborates with Emerart, the producer, to bring an art exhibition featuring copyrighted Van Gogh works from France. The exhibition space spans nearly 4,000 square meters, comprising multiple experiential zones that utilize projection technology, light, and dynamic sound.

On 2/8, ABBank and the organizer unveiled a nearly 40-second teaser. The video revealed images of a mysterious corridor, a light gate, moving color palettes, and Van Gogh's signature brushstrokes recreated through technology.

Teaser introducing Van Gogh Timeless. Video: Emerart.

As the exclusive sponsor of Van Gogh Timeless, ABBank continues to expand its customer engagement through cultural and community programs, complementing its financial products, services, and digital experiences.

According to a bank representative, sponsoring the exhibition affirms the realization of its "Bank that creates happiness" positioning. Beyond meeting financial needs, ABBank aims to contribute emotional experiences, where art serves as a bridge connecting individuals with family, community, and spiritual values.

In the coming period, ABBank and Emerart will continue to reveal more information about Van Gogh Timeless, its side activities, and exclusive privileges for the bank's customers.

(Source: ABBank)