The Vietbuild Hanoi 2026 International Exhibition, featuring over 2,500 booths showcasing construction, real estate, and interior and exterior decoration products, is taking place from 26/3 to 30/3 at the Vietnam Exhibition Center (VEC) in Dong Anh, Hanoi. Apollo Group serves as the main sponsor for the event.

A brand representative explained that Apollo's participation extends beyond brand presence; it aligns with their "Stepping Into The Future" strategy. This approach positions building materials as integral to long-term operational solutions, moving beyond their role as mere technical components.

Apollo's booth at Vietbuild Hanoi 2026. Photo: Apollo Group

Explaining the sponsorship, an Apollo Group representative noted a shift in criteria for sustainable materials. The focus has moved from technical specifications and cost to operational factors like stable supply, consistent quality, and construction reliability. This aligns with Apollo's core strategy: to not only deliver certified products but also to develop robust operational capabilities, supply chains, and distribution networks. This ensures materials are consistently available, maintain uniform quality, and support project timelines.

Apollo positions itself as a key partner in ensuring project chain continuity. The company achieves this by collaborating with international partners like Shin-Etsu (Japan) and Dow Chemical (US), alongside significant investment in a national warehousing, storage, and distribution network. This strategic approach aims to fulfill fundamental needs: providing certified materials, ensuring ready supply, maintaining stable quality, and guaranteeing project progress.

A business representative emphasized that the market now seeks partners who can guarantee project timelines, construction efficiency, and long-term operational stability, rather than just materials. This is precisely the role Apollo aims to fulfill as the main sponsor of Vietbuild Hanoi 2026.

Representatives from Shin-Etsu, Dow Chemical, and Apollo shake hands to strengthen technical standards according to international benchmarks. Photo: Apollo Group

At the exhibition, Apollo showcases its complete ecosystem of standardized material and construction solutions, not just individual products. The company's experiential booth design allows visitors to clearly visualize the comprehensive role of materials within a project's operational framework. This includes aspects from material selection and construction standards to long-term durability and stability.

Apollo introduces its products and entire ecosystem of standardized material and construction solutions at the event. Photo: Apollo Group

Through various activities, professional exchanges, and solution presentations, Apollo Group aims to introduce a new paradigm in the building materials sector. This approach emphasizes viewing products as integrated components within a comprehensive solution system, rather than isolated items.

From this perspective, Vietbuild serves as more than a venue for product introductions. It functions as a vital platform for sharing industry standards, fostering professional connections, and influencing how the market engages with building materials in this evolving era.

(Source: Apollo Group)