Customs statistics reveal that chrysanthemum exports to Japan in the first 8 months reached a turnover of 30.45 million USD, equivalent to nearly 800 billion VND. This product was the largest export by value among the 20 items surveyed, accounting for about 17.6% of the group's total turnover of 173 million USD. In 2025, this product's value reached 43.6 million USD, an increase of 7.01% compared to the previous year.

According to Japan's Ministry of Agriculture, Forestry and Fisheries, last year, chrysanthemums led in production volume among cut flowers surveyed in the country.

Japan also stands as a major import market for Vietnamese chrysanthemums. In 2024, the country imported approximately 9,097 tons of chrysanthemums from Vietnam, an increase of 12.1% compared to the previous year. In the first 11 months of 2025, imports from Vietnam reached nearly 8,700 tons.

Chrysanthemums cultivated in Da Lat. *Photo: Da Lat Hasfarm*

The demand for flowers for spiritual activities in Japan creates a stable market for chrysanthemums, according to Dang Phuc Nguyen, General Secretary of the Vietnam Fruit and Vegetable Association. In this supply chain, Lam Dong plays a key production role, with concentrated growing areas and high-tech application ensuring the volume and quality of flowers for export. This, coupled with competitive pricing, forms the basis for Vietnamese chrysanthemums to increase their competitiveness in the Japanese market.

Beyond pricing, businesses exporting chrysanthemums to Japan must meet phytosanitary regulations. According to the plant quarantine agency under Japan's Ministry of Agriculture, imported cut flowers are subject to inspection; goods must have a phytosanitary certificate issued by the competent authority of the exporting country, except for cases exempted by regulation.

Thi Ha