SHB, formerly Nhon Ai Rural Commercial Joint Stock Bank, has transformed under the leadership of Do Quang Hien. The bank evolved from a rural institution into an urban one, steadily expanding its scale, network, and financial capacity. It is now among Vietnam's top 5 largest private commercial banks.

Do Quang Hien led SHB from its early days. *Photo: SHB*

A significant milestone in SHB's development was the acquisition of Habubank in 2012. This merger was considered a prominent bank restructuring deal during the 2011-2013 period, contributing to the broader restructuring of credit institutions guided by the Government and the State Bank.

Experts view SHB as a success story in the banking sector's mergers and acquisitions (M&A) activities. Overcoming challenges post-Habubank acquisition not only provided SHB with restructuring experience but also offered practical lessons for M&A operations among credit institutions in Vietnam.

SHB is one of Vietnam's large commercial joint stock banks. *Photo: SHB*

Beyond its business operations, SHB actively participates in programs supporting enterprises, individuals, and socioeconomic development projects. The bank assisted in restructuring Binh An Seafood Company and provided capital for infrastructure projects such as the Nga Ba Hue overpass, Vinh Phuc ICD Logistics Center, and other key local works.

For 33 years, SHB has been a capital provider for the economy, particularly for small and medium-sized enterprises (SMEs), women-owned businesses, and other vital production and business sectors. The bank also actively engages in social welfare programs and initiatives launched by the Party and the State.

The achievements accumulated over three decades have not only established SHB's position in the financial and banking market but also laid the groundwork for its next development phase. As Vietnam enters the "Doi Moi 2.0" era, coupled with rapid technological changes and evolving customer needs, banks compete not just on size but also on innovation and adaptability.

To continue supporting economic development, SHB is implementing a comprehensive transformation strategy, aiming to become a "new-generation national-scale bank". The launch of its new brand identity is a key step in this strategy.

Deputy Chairman of the Board of Directors Do Quang Vinh shared SHB's vision to become a "new-generation national-scale bank" at the 2026 annual general meeting of shareholders. *Photo: SHB*

According to a bank representative, this is a deep-seated repositioning strategy: retaining SHB's core values while modernizing its brand language to reflect the spirit of the new era. The changes extend beyond the logo or brand colors, encompassing management mindset, business strategy, and customer experience, all geared towards long-term development.

In its new development phase, SHB is shifting towards an ecosystem banking model. It focuses on connecting and providing comprehensive financial solutions for large enterprises, satellite businesses, SMEs, business households, and other entities within value chains, supply chains, and individual customers. Technology is recognized as the foundation for expanding connectivity and improving service quality.

SHB aims by 2030 to be a leading bank in operational efficiency, a preferred digital bank, and a top retail bank. It also seeks to be a leader in providing capital, financial products, and services to strategic corporate clients, green development enterprises, SMEs, and individual customers. By 2035, the bank envisions becoming a modern, digital, and green bank among the region's leaders.

SHB partners with the nation for sustainable development. *Photo: SHB*

At the 2026 annual general meeting of shareholders, a representative from the State Bank expressed confidence that SHB will continue to develop safely and sustainably, contributing to the banking system's stability and socioeconomic growth.

Entering this new development phase, SHB states it will continue to pursue a growth strategy linked to digital transformation, sustainable development, and expanding its customer ecosystem. SHB's long-term direction is to build a bank with regional and international competitiveness. "We aspire to position Vietnam's mark on the international map", said Chairman of the Board of Directors Do Quang Hien.

By Minh Ngoc