On 28/7, the Ho Chi Minh City People's Committee held a ceremony to present commendations from the Chairman of the Ho Chi Minh City People's Committee to organizations and individuals with outstanding achievements in the "Enterprises and Entrepreneurs Innovating, Creating, and Developing with the City" emulation movement for the 2023-2025 period. According to a Southern Group representative, this recognition highlights the results of the company's efforts to innovate its management model, apply technology, and enhance service quality in the real estate sector.
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Representatives of Southern Group received a commendation from the Ho Chi Minh City People's Committee on 28/7. Photo: Southern Group |
Representatives of Southern Group received a commendation from the Ho Chi Minh City People's Committee on 28/7. Photo: Southern Group
Over the past ba years, the company has gradually digitized project data, implemented customer relationship management systems, and standardized coordination processes among departments. Centralized management of product information, legal aspects, sales policies, and customer data has minimized manual steps, reduced errors, and improved the efficiency of consulting services.
Southern Group also focuses on in-depth training for its team, combining product knowledge, legal expertise, technology, and professional standards. The company aims for a "green - digital - smart" development model, prioritizing cooperation with projects featuring synchronous planning and a strong emphasis on sustainability.
A company representative stated that innovation extends beyond software investment; it is also reflected in management thinking, work organization, and customer service quality. This transformation process is also linked to the goal of enhancing transparency and professionalism within the real estate market.
According to Southern Group, real estate distributors do not just connect products with buyers; they must also ensure that information is conveyed fully, accurately, and consistently among developers, customers, and investors. Standardizing data, digitizing processes, and improving consulting quality can help bridge information gaps between parties. In the real estate sector, these changes simultaneously support improved customer experience, reduced transaction errors, and enhanced operational efficiency for businesses.
This strategic direction aligns with Ho Chi Minh City's ongoing push for digital transformation and green economic development. In this trend, the private enterprise sector plays a crucial role in implementing new solutions, creating jobs, training human resources, and contributing to the city's overall competitiveness.
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Bui Xuan Hien, general director of Southern Homes Viet Nam Joint Stock Company, received an individual commendation. Photo: Southern Group |
Bui Xuan Hien, general director of Southern Homes Viet Nam Joint Stock Company, received an individual commendation. Photo: Southern Group
Southern Group believes that innovation only creates lasting value when it is tied to practical needs, business effectiveness, and community responsibility. Therefore, the company considers technology and data as supporting tools, while management quality and team capability remain the decisive factors.
In addition to the collective commendation, Bui Xuan Hien, general director of Southern Homes Viet Nam Joint Stock Company (Southern Homes Viet Nam), also received an individual commendation from the Chairman of the Ho Chi Minh City People's Committee for his contributions to the emulation movement during the 2023-2025 period. According to the company, this result acknowledges the leader's role in strategy development, organizational structuring, and fostering a culture of innovation in operational activities. Hien stated that innovation needs to become an integral part of the operational culture, rather than merely a temporary activity.
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Bui Xuan Hien at the event. Photo: Southern Group |
Bui Xuan Hien at the event. Photo: Southern Group
Southern Group will continue to invest in technology, data, and human resource training. The company also aims to enhance transparency in real estate consulting and distribution activities, and further refine its management processes. The two commendations serve as motivation for the company to improve service quality, enhance operational efficiency, and contribute to building a professional, transparent, and sustainably developing real estate market in Ho Chi Minh City.
(Source: Southern Group)
