The award ceremony took place on 28/7 in TP HCM during the TikTok Shop Summit Vietnam 2026, an annual event that gathers brands, sellers, content creators, and partners within the TikTok Shop ecosystem. Beyond sharing development trends and platform directions, the program also honored businesses that made outstanding contributions to the growth of e-commerce in Vietnam.
The "excellent mall seller" award (Top Performance Mall) is presented to mall sellers with outstanding achievements on TikTok Shop. This award not only reflects business results but also acknowledges a company's stable operational ability, service quality, and the shopping experience it provides to customers.
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A representative from Viettel Store AAR (seventh from left) receives the "excellent mall seller" award (Top Performance Mall) at TikTok Shop Summit Vietnam 2026. Photo: Viettel Store |
A representative from Viettel Store AAR (seventh from left) receives the "excellent mall seller" award (Top Performance Mall) at TikTok Shop Summit Vietnam 2026. Photo: Viettel Store
Viettel Store AAR's recognition in this category marks a new milestone in Viettel Store's e-commerce development journey.
Viettel Store AAR is a system of authorized technology retail stores and an Apple Authorized Reseller (AAR) within the Viettel Store network in Vietnam. It is also a seller on TikTok Shop Mall. The system has progressively built a multi-channel retail model, connecting its physical stores with online platforms to offer customers a seamless, genuine, and reliable shopping experience.
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Customers experience services at a Viettel Store branch. Photo: Viettel Store |
Customers experience services at a Viettel Store branch. Photo: Viettel Store
According to a Viettel Store representative, this achievement is the result of continuous investment in operational capabilities, standardized processes, and enhanced service quality. Instead of solely focusing on sales growth, the company aims to build a stable operational foundation to handle increasingly large order volumes, while maintaining a consistent shopping experience across all sales channels.
With a network of nearly 500 stores and a multi-channel sales system spanning its website, Shopee, and TikTok Shop, Viettel Store develops a retail model that combines online experience with in-store services. This approach assures customers of a genuine shopping experience and provides greater convenience in consultation, purchasing, and after-sales support.
As e-commerce enters a phase where competition is driven by service quality and operational capability, the recognition from TikTok Shop affirms Viettel Store's efforts, especially those of Viettel Store AAR, in improving operational efficiency and delivering long-term value to customers.
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Lieutenant Colonel Dinh Thi Dung - CEO of Viettel Store, Deputy General Director of Viettel Commerce. Photo: Viettel Store |
Lieutenant Colonel Dinh Thi Dung - CEO of Viettel Store, Deputy General Director of Viettel Commerce. Photo: Viettel Store
"The award reflects our team's efforts in building a stable operational system focused on customer experience. This also provides a foundation for Viettel Store to continue enhancing service quality across e-commerce platforms," said Lieutenant Colonel Dinh Thi Dung, CEO of Viettel Store.
The Dan
