This strategic direction was announced by Vietnam Soymilk Company - Vinasoy, amidst global healthy living and sustainable development trends reshaping the food industry and significantly impacting the Vietnamese market. This marks a pivotal shift from exclusively elevating soybeans to proactively creating a plant-based nutrition ecosystem.

Vinasoy's production facility is equipped with modern machinery and technology. *Photo: Vinasoy*

Discussing the new message, a Vinasoy representative stated that soybeans have a long-standing connection with Vietnamese life. Scientifically, this ingredient is recognized as a healthy source of plant-based nutrients: rich in protein, unsaturated fats, natural fiber, and cholesterol-free. Notably, bioactive compounds like isoflavones, saponins, and lunasin support the prevention of non-communicable diseases such as cardiovascular issues, diabetes, and obesity. Building on this foundation, for nearly three decades, Vinasoy has pursued the ambition of elevating traditional soybeans to modern standards.

To ensure product quality, the company focuses on investing in core elements, from raw material selection and mastering processing technology to modern packaging and advanced management systems. These efforts aim to preserve the distinctive flavor, ensure delicious taste, safety, and convenience of its products. These endeavors have transformed soy milk from a traditional product into a modern, large-scale industry in Vietnam. Consequently, Vinasoy has become the leading enterprise in the packaged soy milk sector in Vietnam, holding a 90,1% market share by volume (NielsenIQ, 2021), and has been among the top 5 largest soy milk companies globally for 6 consecutive years (GlobalData, 2018 - 2023).

Mastering seed breeding technology enables Vinasoy to proactively develop non-GMO soybean varieties, optimizing nutrient content and valuable bioactive compounds. *Photo: Vinasoy*

After nearly three decades of focusing on soybeans, Vinasoy is expanding its portfolio to include other nutritious nuts. This expansion is built upon a foundation of mastering the entire value chain, from researching and breeding non-GMO varieties and developing domestic raw material areas, to controlling processing technology and a widespread distribution system. Through this, the company not only preserves the natural nutrition of soybeans and nuts but also contributes to adding value to the plant-based nutrition sector in Vietnam.

A company representative stated that with the business philosophy of "taking from the earth, returning to the earth", Vinasoy prioritizes investing in raw material development. This begins with selecting and breeding soybean varieties, researching and applying cultivation techniques, mechanization, and post-harvest processing and preservation. Mastering seed breeding technology helps the company develop non-GMO soybean varieties, optimizing nutrient content and bioactive compounds, suitable for Vietnam's diverse climatic conditions.

Vinasoy aims to develop plant-based nutrition solutions, lead the category, and play a deeper role in shaping Vietnam's plant-based nutrition ecosystem. *Photo: Vinasoy*

Huynh Son Hai, Director of Vinasoy, shared that amidst increasing global demand for plant-based nutrition and Vietnam's efforts to improve national nutrition, Vinasoy's role extends beyond product development to creating long-term nutritional solutions. "For us, 'creating' begins with mastering the ecosystem to make plant-based nutrition a more common choice in daily life and contribute to sustainable development".

This strategic direction is also reflected in the international recognition the company has received. Specifically, Veyo Smarty nut milk won the top prize at the "Plant-Based Taste Awards 2025". Fami Green Soy soy milk was honored for technological innovation at the "World Plant-Based Innovation Awards 2024" for its whole-bean grinding solution, which helps retain all the fiber and natural nutrients in soybeans while creating a smooth texture and delicious taste.

(Source: Vinasoy)