According to an email the company sent to sellers, shared by shipping software provider GeekSeller, the program is expected to roll out in early 2026 for sellers utilizing Walmart Fulfillment Services (WFS).

A Walmart store in Oceanside, California, US. Photo: Reuters

This service will allow eligible products to be shipped from the US to buyers in Mexico and Canada, before expanding to other countries as planned. Qualifying items will be automatically enrolled in the program, with Walmart handling all aspects of picking, packing, and shipping, similar to current domestic orders.

"We are testing new capabilities on our e-commerce platform, leveraging our logistics and fulfillment network to help US-based sellers reach cross-border shoppers", a Walmart spokesperson stated. According to the company, these new features will give international customers access to a broader product catalog, while integrating appropriate import solutions into the shopping experience.

The Walmart Exports program aims to expand the customer base for third-party sellers currently using Walmart Fulfillment Services, a service limited to shipping within the US. Speaking at a Morgan Stanley conference in December, Walmart Executive Vice President and Chief Financial Officer John David Rainey stated the company aims to build "the world's best fulfillment capabilities" for customers.

Rainey added, "For Walmart sellers, not using Walmart Fulfillment Services is like not properly utilizing the platform."

Third-party sellers play a crucial role in the company's e-commerce strategy, helping it expand its product catalog, especially in categories such as automotive, toys, electronics, and fashion.

The new program also highlights increasing competition between Walmart and Amazon. Amazon previously launched its FBA Export program, supporting international fulfillment and shipping for sellers.

In recent years, Walmart has consistently invested in international logistics services for sellers, including Walmart Cross Border. This service allows sellers to arrange ocean freight from ports in China and Vietnam to the US.

Anh Duong (according to Supply Chain Dive)