Throughout its journey with women, Corbiere recognizes that each woman has a unique journey and different life priorities. Some choose to set aside passions to fully embrace motherhood, others prioritize their careers, and some strive to balance both. Regardless of the choice, Corbiere views these as active and respectable decisions.
From this perspective, the brand implements various activities targeting women who choose an active lifestyle, supporting them in building a strong health foundation. For instance, on 8/3, the brand launched the campaign "Strong with You, Complete Your Strong Choices" for women.
As part of the campaign, Corbiere collaborated with Grab to honor "strong choices" through the image of female ride-hailing drivers—women who actively take the wheel, controlling their journeys and lives in a profession often associated with men.
Through a film released on 8/3, the brand portrayed the profiles of these Grab drivers. It featured the story of Tuyet Hoa, who chose driving for time and lifestyle autonomy. Another was Thuy Trang, who chose this work for flexibility, allowing her to pick up her children from school while actively managing family finances.
The video garnered over 2 million views within one month of its release, along with thousands of interactions. "Not loud, not ostentatious, but these very ordinary choices reveal a unique strong spirit of modern women," a Corbiere representative stated.
Inspired by the stories of the female ride-hailing drivers, the message "Strong with You, Complete Your Strong Choices" generated a positive ripple effect. Many key opinion leaders (KOLs), such as MC Lieu Ha Trinh, joined in, sharing their own strong choices.
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MC Lieu Ha Trinh accompanies and inspires women to be strong with all their choices. Photo: Corbiere |
As a bone health brand for women, Corbiere aims to raise awareness about the role of physical foundation, particularly the skeletal system, in maintaining quality of life and agency in choices.
Accordingly, the brand also implemented a series of bone density screening activities at 80 pharmacies nationwide, including Pharmacity, FPT Long Chau, An Khang, and Trung Son. Over 10,500 women participated in free screenings and received in-depth consultations.
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A female Grab driver receives a free bone density screening. Photo: Corbiere |
Additionally, the brand directly honored these female drivers by sponsoring a series of Grab events in Hanoi, TP HCM, and Da Nang. Over 1,000 participants received free bone density screenings and gifts supporting bone health.
Whether choosing to focus on family care, pursue a career, or commit to demanding daily jobs, each woman's journey holds unique value and deserves recognition. On this journey, Corbiere aims to provide support by helping build a physical foundation, enabling women to maintain their health and pursue their choices sustainably.
The Dan
