7-Eleven recently filed a lawsuit in a federal court in Texas, targeting Nike over its Air Max 95 shoe model, which is slated for release on 11/7.

According to the lawsuit, Nike created a design that "confusingly imitates" 7-Eleven's distinctive three-color striped pattern.

The retailer stated it has used the orange, green, and red color scheme for decades on store signs, advertisements, merchandise, and footwear. It also holds multiple trademark registrations for this design.

The Nike Air Max 95 Big Bubble is accused of having a color scheme similar to the 7-Eleven logo.

*Newsweek, Nike*

In the lawsuit, 7-Eleven alleges that Nike intentionally designed the shoes to evoke its brand and benefit from its existing recognition. The plaintiff argues consumers could mistakenly believe the shoes are sponsored or endorsed by 7-Eleven, despite no partnership between the two companies.

7-Eleven cited articles describing the shoes as inspired by the convenience store chain, offering this as evidence that consumer confusion has already occurred.

Another point highlighted by 7-Eleven is the shoe's 11/7 release date, which coincides with "7-Eleven Day". This day is considered the chain's birthday and is often associated with promotions and giveaways. The lawsuit states Nike's choice of this timing demonstrates "blatant disregard and malice" towards 7-Eleven.

The plaintiff stated it repeatedly sought to resolve the dispute before filing the lawsuit. However, Nike announced it would proceed with promoting and launching the product as planned on 11/7.

7-Eleven requested the court to prohibit Nike from selling this shoe model, recall distributed products, compensate for damages, and return profits Nike earned from shoe sales.

Nike has not yet responded to the lawsuit.

According to Sneaker News, in Nike's own promotional campaign, the company described the new shoes as "the most stylish way to move, even if you're just walking to the nearest grocery store for snacks".

Although the Air Max 95 model still appears on Nike's website, the product link currently shows a 404 error at the time this article was published.

By Hai Thu (According to *Independent, Reuters*)