Over the two days of the event, Bamu's booth drew many visitors with activities including pack opening, check-ins, community meet-and-greets, and hands-on experiences with collectible card products.
A representative stated that Bamu operates under a "Pan-Entertainment" model, focusing on areas such as collectible cards, licensed products, and entertainment experiences built around intellectual property (IP).
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Bamu's booth at Vietnam GameVerse. Photo: Bamu |
At Vietnam GameVerse 2026, the company showcased various official Kayou collectible card lines, featuring international entertainment brands like Naruto, Mobile Legends: Bang Bang, Free Fire, Transformers, Tom & Jerry, Ultraman, My Little Pony, and The Powerpuff Girls.
This interactive space caters to gamers, anime enthusiasts, content creators, and collectors.
Bamu states that collectible cards are now more than just entertainment products; they are an integral part of community culture, fostering connections among players through shared interests and direct engagement. The company is the official distributor of Kayou in Vietnam, with products available across numerous retail systems, including Phuong Nam Bookstore.
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Visitors exploring collectible card products. Photo: Bamu |
Beyond distribution, Bamu develops projects involving intellectual property (IP) licensing, licensed merchandise, and community events centered on entertainment IP. A company representative indicated that Bamu aims to link international entertainment brands with Vietnamese consumers via a comprehensive retail ecosystem and fan engagement experiences.
The company also announced plans to expand collaborations with Esports teams, game publishers, and entertainment brands to create IP-related products. Alongside its commercial ventures, Bamu is progressively developing content and entertainment projects for Vietnamese audiences, aiming to broaden the domestic popular culture ecosystem.
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Collectible card lines. Photo: Bamu |
During the event, many visitors engaged in pack opening experiences, recorded videos for social media sharing, and connected with the collecting community.
Vietnam GameVerse 2026 was held at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City. The event featured game exhibitions, Esports tournaments, a game industry forum, and various community activities for gaming and popular culture enthusiasts.
Hoai Phuong
