The standout product for this Tet season is the 99.99% gold Ma Tien Dac Loc Blindbox, sold in a "blind box" format where buyers hunt for unexpected "secrets". According to the brand, this is not just a typical transaction but also a journey of discovery, transforming the unboxing moment into a ritual to welcome prosperity.

99.99% gold products offering new experiences for the new year from PNJ. *Photo: PNJ*

Inspired by the Horse mascot, a symbol of bravery and forward momentum, PNJ designed a collection featuring 5 models, each corresponding to a specific wish: wealth, love, career, and health. The collection includes a Secret version, symbolizing the strength and will of the rare Nine-Maned Horse.

Each product comes with an accessory set including a strap and a leather pouch designed in the shape of a "lucky bag". This allows buyers to use the 99.99% gold Ma Tien Dac Loc Blindbox as a lucky charm or to accessorize their daily outfits, expressing a proactive spirit for the new year.

The 99.99% gold Ma Tien Dac Loc Blindbox product in a "blind box" format. *Photo: PNJ*

In addition to the Blindbox, PNJ launched 99.99% mini gold Tieu Loc Dai Phat, targeting young customers. Its small weight makes it easy to accumulate, especially with its 99.99% gold purity. A brand representative shared that since its initial launch in 2024, the 99.99% mini gold Tieu Loc Dai Phat has received positive feedback from young customers.

For Tet 2026, PNJ is introducing 5 new designs inspired by the year's mascot—Ma Nhi, the young horse—along with familiar spring symbols such as the Kylin (mythical creature), banh chung (traditional sticky rice cake), and lucky money envelopes, creating a sense of closeness and Tet spirit.

Weighing 0.3 chi and thinly sealed, these 99.99% gold "mini lucky charms" are convenient for storage, collection, or as new year gifts. PNJ notes that this product line not only meets accessible accumulation needs but also symbolizes wishes for prosperity, fosters saving habits, and aligns with modern lifestyles.

99.99% mini gold Tieu Loc Dai Phat has a small weight, helping young people form saving habits. *Photo: PNJ*

To diversify the experience, PNJ also introduced the 24K (99.9%) multi-functional gold Charm Ma Nhi Ruoc Loc. The Horse mascot is depicted in a cartoon style on 24K (99.9%) gold, with a small weight. Thanks to its versatile design, the 24K (99.9%) multi-functional gold Charm Ma Nhi Ruoc Loc can be transformed into a bracelet charm, phone charm, pendant, or bag charm, allowing young people to carry "luck" with them.

The 24K (99.9%) multi-functional gold Charm Ma Nhi Ruoc Loc offers high versatility for daily use. *Photo: PNJ*

"With its sustainable accumulation value and flexible application, the 24K (99.9%) multi-functional gold Charm Ma Nhi Ruoc Loc opens up a new approach, making gold ownership easier and more accessible, seamlessly integrating into the lives of young people," a PNJ representative stated.

According to the brand, Tet Binh Ngo 2026 is a time to welcome spring and proactively embark on a new cycle with a forward-moving spirit. The 99.99% and 99.9% (24K) gold experiences offer material value while providing diverse experiences for buyers.

Thien Minh