Vietnam's A-segment gasoline car segment recorded signs of recovery in March, following a period of decline to a three-year low last month. However, overall first quarter sales still plummeted compared to the same period two years ago, highlighting the clear contraction of a car line once considered the primary choice for many car buyers.

Specifically, total sales of A-segment gasoline cars in March reached 257 units, an increase from 208 units in February. By the end of Q1, total sales were 992 units, a significant decrease from 1,422 units in the same period last year, and only half of the 2,043 units recorded in Q1/2024. Prior to 2025, Kia Morning consistently reported sales figures.

The primary market driver in March continued to be the Hyundai i10, with 255 units sold, nearly monopolizing the market share. Notably, Toyota Wigo sales continuously declined from three-digit figures in January, to two-digit figures in February, and then to a single-digit figure in March, demonstrating a clear downward trend for this model, which no longer sells consistently as in previous years. Kia Morning has not published sales data since the beginning of the year.

These developments indicate a sharp decline in demand for small gasoline cars, also reflecting the segment's increasing reliance on a single product.

The decline of the A-segment gasoline car segment stems from changing consumer preferences in Vietnam. Buyers are increasingly prioritizing small, high-clearance vehicles, which offer more choices, versatility across various terrains, and accessible prices, alongside urban electric vehicles with low operating costs. Amid rising incomes and growing demand for family vehicles, affordable small cars are gradually losing their inherent competitive edge.

Two best-selling models in the A-segment gasoline car segment. Photo: Hyundai Thanh Cong - TMV

Two best-selling models in the A-segment gasoline car segment. Photo: Hyundai Thanh Cong - TMV

Although March 2026 sales show a slight recovery after the low point at the beginning of the year, the overall market trend remains a decline. With Q1 results being the lowest in three years, the A-segment gasoline car segment is gradually shrinking and risks becoming a niche market in the near future.

Ho Tan