At the Dealer Awards APAC 2025 event, Rolls-Royce Motor Cars HCMC distributor received the "Best 360 Spectre Dealer Awards" 2025 from the British marque. This marks the first time a Vietnamese dealership has been recognized by the company, highlighting its capabilities and potential in bringing ultra-luxury vehicles closer to consumers.

The Rolls-Royce Motor Cars HCMC team receives the "Best 360 Spectre Dealer Award". *Photo: Rolls-Royce*

The Spectre, Rolls-Royce's all-electric ultra-luxury coupe, was first introduced in Vietnam in 2024. Its distribution is handled by S&S Automotive, a division of S&S Group, which specializes in luxury brands. The group's ecosystem encompasses automotive, real estate, high-end watches, art, and fashion.

Since distributing Rolls-Royce in Vietnam, S&S Group has undertaken numerous collaborative activities with renowned brands such as Audemars Piguet, Bovet, Baccarat, and Grand Marina Saigon. These efforts aim to position the Spectre as a "future classic" and a new icon of tomorrow.

The Spectre at its 2024 launch event. *Photo: S&S Group*

A representative from Rolls-Royce Motor Cars stated that the dealer partner's unique perspective and deep understanding of regional cultural values are key to the brand maintaining its global luxury icon status. The HCMC team has demonstrated market insight, connecting the marque's global philosophy with the unique cultural identity and aesthetic sensibilities of Vietnamese clients.

"The award was presented to the Rolls-Royce Motor Cars HCMC team based on the Spectre's marketing and sales achievements, and their success in fully activating customer journey touchpoints, from technical guidance to bespoke ordering", said Irene Nikkein, director of Rolls-Royce Motor Cars APAC. "In Vietnam, the Spectre's journey extends beyond simple launch events, to private gatherings and personalized (bespoke) consultations, to deliver distinctive brand values to owners and make them part of the car's story".

The Spectre at an event in Vietnam. *Photo: S&S Group*

The Spectre is Rolls-Royce's first all-electric ultra-luxury vehicle, aiming for a serene experience through its "magic carpet ride" philosophy. This experience is derived from its sound insulation, engine power, and a meticulously refined chassis. In terms of design, the Spectre retains classic Rolls-Royce characteristics, featuring the Phatheon grille and refreshed fastback lines at the rear.

The Spectre on the street. *Photo: Rolls-Royce*

According to S&S Group, Vietnam is a promising market for the Spectre, driven by a strong electrification trend and government policies. These policies include registration fee exemptions and preferential special consumption tax rates for electric vehicles.

"For Rolls-Royce Motor Cars HCMC, each award received represents a long-term commitment to Vietnamese customers, to deliver iconic, personalized experiences, meeting expectations in every detail", a representative of the distributor said.

Quang Anh