Toyota's product lineup has expanded over the years, with the number of variants growing rapidly. For instance, the 4Runner boasts 12 versions, while the Grand Highlander offers 10.

Toyota's new CEO, Kenta Kon, aims to address this issue and transform the automaker into a leaner, more profitable company. According to Autonews, Kon recently stated, "If you go to the development department, you will see problems such as the increasing number of different specifications and variants, which leads to rising costs."

The Toyota 4Runner has 12 versions. Photo: Toyota

While variety may seem appealing, Kon suggests the company needs to scrutinize offerings that do not contribute to profitability. This initiative is part of a broader review, with all aspects currently under consideration.

Since the overhaul plan was announced in May, Toyota has already canceled the project to produce a commercial version of the Lexus LF-ZC concept. This electric sedan was previously expected to launch in 2027.

While it is still early to confirm which models will be eliminated, identifying potential candidates is straightforward. The Mirai, for example, appears to be a "token" product, with Toyota selling only 210 units in the US in 2025. In stark contrast, dealers moved 576 GR86 units in December alone.

The Crown has also struggled to gain traction with American consumers, despite its attempt to blend crossover and sedan characteristics. Sales dropped over 37% from 2025 to 12,309 units, suggesting the company could redirect these customers to the Camry or Lexus ES.

Currently, sales of the Crown Signia are improving, more than doubling to 20,550 units. However, this figure still lags far behind the 32,086 Venza units sold in 2024.

The Tundra, too, only sells about 150,000 units annually, despite offering 10 different versions and 4 bed and cabin configurations.

While these versions might offer high profit margins due to their elevated prices, the price difference between the Platinum and 1794 Edition is less than 2,000 USD.

Reuters also quoted Kon, stating that the company will not "slam the brakes" on diversifying powertrain options. This strategy means gasoline, hybrid, plug-in hybrid, and even some diesel models will remain in the product range, avoiding the risk of "putting all eggs in one basket" with electric vehicles.

My Anh