The transition to the new year 2026 marked a change in television programming as the Tao Quan (Kitchen Gods' Report to Heaven) show was absent. It was replaced by "Quang truong mua xuan" (Spring Square), which brought a youthful, modern atmosphere reflecting evolving lifestyles.

Amidst this shift, Karofi maintained its familiar presence during the New Year's Eve prime time slot. The company stated that appearing at a time when many families gather before their screens helps to disseminate the message of a healthy lifestyle more broadly for the new period.

The Diamond SA66 product featured during the "Quang truong mua xuan" program. *Photo: Karofi*

Previously, the brand's image appeared in Tao Quan through humorous dialogue situations. This return saw Karofi introduce new generation water purification solutions, aligning with the trend of enhancing quality of life.

Accordingly, in a scene at the Hong Chi tea shop within "Quang truong mua xuan", the Diamond SA66 product line was featured during a conversation between characters Tao Dau and Thien Loi. They offered commendations such as: "With Karofi, live happily – live healthily – live comfortably" and "more sophisticated than last year". This detail was crafted to be relatable, evoking the familiar atmosphere of previous years' programs, while emphasizing the daily need for safe drinking water.

Thien Loi experiencing the Karofi Diamond SA66 product. *Photo: Karofi*

The product featured on air belongs to the premium segment, launched in early 2026. According to the company, the Diamond SA66 marks an advancement in technology and design, aiming for a more convenient user experience in modern living spaces. Its key features include the smart one-touch filter replacement technology and an open-space design for easy arrangement of cups, tea, coffee, and more.

Diamond SA66 features a modern design. *Photo: Karofi*

The company stated that its continued presence during the New Year's Eve slot serves as a greeting to viewers, while also encouraging a happy, healthy lifestyle and proactive family health care. The unit also believes that products meticulously researched to high international standards will accompany families long-term. This is also Karofi's constant goal.

The company aims to maintain a stable presence across media channels, while continuing to research products according to international standards to meet families' health care needs.

Karofi is currently present in over 50 countries, including markets with stringent standards such as Japan and the US. The company also participated in CES (Consumer Electronics Show) as one of Vietnam's representatives, thereby expanding its brand footprint internationally.

(Source: Karofi)