During pregnancy, women typically need to monitor their nutrition, attend regular check-ups, and maintain a micronutrient supplementation routine as advised by healthcare professionals. However, taking daily vitamins can be a challenging habit to sustain. Some expectant mothers are concerned about the smell of iron or fish oil, the size of the pills, or the need to take multiple pills throughout the day.

Consequently, user experience is increasingly a focus for brands. Beyond nutritional content, products must be easy to consume, simple to remember, and integrate seamlessly into a pregnant woman's daily routine.

PregnaVie combines micronutrient supplements with an AR experience for expectant mothers. Photo: PregnaVie

PregnaVie Complete is introduced as a supplement providing 25 essential micronutrients for women before, during, and after pregnancy. Its formula includes folic acid, iron, DHA, lutein, vitamin E, and other nutrients. The product utilizes Liqcaps liquid capsule technology. This dosage form minimizes the unpleasant taste and odor of certain active ingredients, such as iron and fish oil.

A once-daily dosage also simplifies the vitamin supplementation routine for expectant mothers. Micronutrient supplementation still requires adherence to the guidance of a doctor, pharmacist, or nutritionist.

PregnaVie Complete is introduced in liquid capsule form, taken once daily. Photo: PregnaVie

Beyond nutritional considerations, PregnaVie has developed an interactive augmented reality (AR) experience with cards included in the product box. Each box contains a random card, corresponding to a fetal development milestone during the 9 months of pregnancy.

Pregnant women can use their phones to scan the code on the card and view 3D images of the fetus. This turns the act of opening the product box into a small, engaging experience within the pregnancy journey.

The 'blind bag' element (randomized cards) and AR technology serve to enhance the user experience. The product's primary value, however, remains in its formula, ease of use, and its ability to help expectant mothers consistently maintain their micronutrient supplementation routine.

Pregnant women can scan the AR card to view 3D fetal images at each pregnancy milestone. Photo: PregnaVie

A PregnaVie representative stated that the brand aims to transform the act of opening the vitamin box into a more pleasant moment, helping expectant mothers feel closer to their developing baby and inspiring daily self-care.

Van Ha