For individuals with chronic diseases, healthcare is a long journey requiring consistent medication use and regular health monitoring. Addressing this need, Pharmacity launched the "Living Well with Chronic Diseases" club, designed for chronic patients, their families, and caregivers. Beyond product benefits, the club offers a system of privileges tailored to members' long-term health needs. Patients can earn points, receive exclusive offers, and access a variety of products and services, from medications to support for tracking key health indicators.

Pharmacity representatives cut the ribbon to inaugurate the "Living Well with Chronic Diseases" club in TP HCM on 20/9. *Photo: Pharmacity*

The "Living Well with Chronic Diseases" club operates as a multi-touchpoint model connecting various aspects of patient care. Through a digital platform, users can access disease information and receive doctor consultations. At pharmacies, club members can consult with pharmacists and access suitable healthcare products and devices. Pharmacity also applies technology to support health monitoring, medication reminders, disease management, and prescription history storage. By interacting with members, the system gains insights into real needs, enabling continuous improvement of the experience and development of more tailored solutions.

The "Living Well with Chronic Diseases" club collaborates with a network of experts and doctors from various hospitals and major pharmaceutical companies, including Bayer and AstraZeneca. The involvement of these specialists helps develop consultation activities, update knowledge, and provide healthcare support suitable for each chronic disease group.

Pharmacity pharmacists assist residents in checking basic health monitoring indicators at the launch event of the "Living Well with Chronic Diseases" club in TP HCM on 20/9. *Photo: Pharmacity*

Deepanshu Madan, General Director of Pharmacity, stated that healthcare is a continuous journey where every touchpoint can create value for patients. The "Living Well with Chronic Diseases" club is a step forward in expanding Pharmacity's role: from a product supplier to a more practical connection point in people's healthcare journey. "We believe that when pharmacies are placed within an ecosystem connecting patients, families, pharmacists, healthcare facilities, and technology, each touchpoint can add value and contribute to forming a more proactive, continuous care journey for the community", Madan said.

The launch of the "Living Well with Chronic Diseases" club reflects Pharmacity's direction in expanding the role of pharmacies in community healthcare. For chronic patients, most of their care occurs outside medical facilities, as they must consistently take medication, monitor their health, and proactively identify unusual symptoms to seek timely hospital care. This is also when the pharmacy system can leverage its strengths, becoming a crucial support point for chronic patients. The club aims not only to provide information or exclusive benefits to members but also to create a more convenient and proactive care journey for chronic patients.

Madan added, "We cannot replace doctors or medical facilities, but when pharmaceutical expertise, technology, and the pharmacy network are properly connected, Pharmacity will become a useful link in the healthcare journey for chronic patients."

Pharmacity develops technology to help chronic patients proactively manage their health. *Photo: Pharmacity*

With a network of over 1,100 GPP-standard pharmacies and nearly 5,000 pharmacists nationwide, Pharmacity leverages its extensive coverage, pharmaceutical expertise, and technology to develop a modern model for providing pharmaceuticals and healthcare products, centered on customers' actual needs. This strategic direction forms the foundation for Pharmacity to continue expanding healthcare solutions, bringing products, services, and professional support closer to the public.

Kim Anh