Monster Energy provided tens of thousands of complimentary cans of its energy drink to attendees at Vietnam GameVerse 2026 (8-9/5), the recent festival for the Vietnamese gaming community. These colorful 355 ml cans, in various hues from black and white to pink and blue, were seen with gamers throughout the event, fueling continuous activities.
 |
Monster Energy participating in Vietnam's gaming festival 2026. *Photo: Monster Energy*. |
Hoang Viet (An Khanh, TP HCM), visiting the Monster Energy experience booth, shared that the drink is his go-to for energy, whether facing work deadlines or enjoying gaming sessions.
Beyond sample giveaways, Monster Energy offered exclusive brand merchandise at the gaming competition zone, where players connected and competed in games like League of Legends and Valorant.
 |
Gamers competing in the gaming challenge area had the chance to receive various gifts from Monster Energy. *Photo: Monster Energy*. |
The Monster Energy booth notably became a popular hub for gamers and fans, hosting interactive sessions throughout the event with the GAM Esports team, caster Bomman, and athlete Levi. These autograph sessions, discussions, and interactions between the athletes and the gaming community created a high-energy atmosphere around the booth.
 |
Fan interaction with the GAM Esports team at the Monster Energy booth. *Photo: Monster Energy*. |
Monster Energy, a leading global energy drink brand owned by Monster Beverage Corporation (US), has long been integral to global gaming and esports culture. Eschewing traditional marketing through agencies, television, radio, and billboards, Monster Energy instead focuses on supporting events, bands, athletes, and fans. The brand aims to "inspire a breakthrough spirit, powerful energy, and the desire to conquer all limits" in gamers, actively sponsoring international tournaments, professional teams, and game creators.
 |
Gamers taking souvenir photos at the Monster Energy booth during Vietnam GameVerse. *Photo: Monster Energy*. |
A brand representative stated that Monster Energy is continuously expanding its presence in the global and local gaming world. Globally, Monster Energy partners with numerous athletes, streamers, teams, and major esports organizations. In Vietnam, the brand aims to continue supporting the gaming and esports industry's development, fostering a youthful, creative, and passionate community. This commitment explains its repeated participation in Vietnam GameVerse events.
Monster Energy drinks are widely available in supermarkets and stores nationwide, offering popular flavors: original, ultra (zero sugar), and tropical fruit varieties such as mango loco (mango), pipeline punch (a blend of passionfruit, orange, and guava), and ultra paradise (kiwi, green apple, lime, and cucumber).
*Diep Chi*
