The company participates in Vietfish 2026 as a comprehensive food solutions provider, focusing on the value-added frozen food segment. At the event, it not only introduces products but also demonstrates its research and development (R&D) capabilities and its ability to keep pace with modern consumer trends, emphasizing convenience and quality.

Vedan Vietnam representatives at their booth during Vietfish 2026. *Photo: Vedan Vietnam*

At the booth, Chef Chia-Mo Chen, one of Taiwan's top four chefs, personally prepared creative dishes using the company's ingredients. Having a chef responsible for state banquets demonstrate helped visitors discover new flavor combinations and elevated the perception of frozen foods to gourmet dishes.

The main attraction at this year's booth is the Hoang Kim Fish Balls product line. A brand representative stated that this product represents a deep processing investment strategy aimed at enhancing the value of Vietnam's seafood raw materials. Vedan produces these fish balls from selected high-content marine surimi, combined with modern individual quick freezing (IQF) technology. This technology helps the fish balls retain their freshness, natural chewy-crisp texture, and maintain a smooth surface without wrinkling after frying. Currently, this product line offers three types of fillings: salted egg, mushroom, and cheese, suitable for diverse customer preferences.

Chef Chia-Mo Chen demonstrating at the booth. *Photo: Vedan Vietnam*

Beyond its main product, Vedan's frozen food catalog includes many Asian-style dishes such as: Japanese Takoyaki, Korean Banh Xeo, Taiwanese Moon Shrimp and Cuttlefish Cakes, and Sichuan-style Braised Fish with Pickled Mustard Greens. During the event, the company also launched a series of new products: Dai Dai beef balls, lion's head crab-flavored meatballs, spicy or cheese German sausages, and Taiwanese tom yum crispy fried chicken.

Continuing its diversification strategy, the company also introduced upcoming product lines such as: Oden skewers with squid and scallion fish cake, cheese fish cake skewers, and cheese fish tofu. These products target the hotpot segment, enriching choices for home consumers and restaurants. Additionally, complete meal solutions like clay pot fish head hotpot garnered interest due to their convenience and appealing flavor, fitting the fast consumption trend while ensuring a culinary experience.

Brand staff introducing products to visitors. *Photo: Vedan Vietnam*

"Through Vietfish 2026, Vedan affirms its role in developing food products from seafood raw materials, while expanding cooperation opportunities with partners across the food value chain", a Vedan Vietnam representative said.

After 35 years of accompanying Vietnamese consumers, Vedan aims to continuously provide new products, helping people live healthier and more delicious lives, contributing to the stronger development of the domestic processed food industry.

Vietfish 2026 takes place from 19 to 21/8 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City, spanning over 14,000 square meters. The event brings together 335 businesses from 17 countries and territories, exhibiting at 568 booths, an increase of about 20% compared to the previous year, attracting over 13,000 industry and international visitors. This is the largest Vietfish to date, focusing on processed seafood, value-added products, technology, equipment, and sustainable development solutions.

By Thanh Thu