In recent years, Yunnan has attracted Vietnamese tourists with its culturally rich destinations, diverse landscapes, and itineraries connecting numerous cities. Tours are also diversifying in transport and experience types.

Instead of relying solely on air travel, Yunnan Tour combines road, car, and high-speed train for various segments, offering tourists more choices when exploring Yunnan.

Journeys begin from the Ha Khau border gate, then utilize different vehicles to reach destinations along the route. By organizing trips for many groups, including artists, the company aims to optimize travel time, costs, and practical experiences.

Yunnan Tour organizes professional road trips. Photo: Yunnan Tour.

After researching the Vietnamese tourism market, Yunnan Tour developed products focusing on cultural immersion rather than mere sightseeing. Instead of simply bringing tourists to locations for quick photo opportunities, the agency integrates local cultural activities into the itinerary. Experiences integrated into the tour include: Kunming imperial banquets, Naxi banquets in Lijiang, Tubu feasts in Shangri-La, along with art performances and local culinary activities.

Cultural experiences with unique imperial banquets. Photo: Yunnan Tour.

Instead of using direct testimonials from artists to promote services, Yunnan Tour opts to tell stories through the artists' actual journeys. Recently, actors Viet Anh and Quynh Nga experienced the Dali - Lijiang - Shangri-La - Kunming route. Their journey was documented through visited locations and experienced activities, helping tourists visualize the itinerary and services.

Viet Anh and Quynh Nga's tour demonstrates that Yunnan offers more than just Lijiang, with many other destinations and experiences. In Dali, tourists can explore Erhai Lake, visit the Santorini area, or stroll through Dali Ancient City. In Shangri-La, the itinerary connects with Songzanlin Monastery, Dukezong Ancient City, grasslands, and the Tubu Feast.

In Lijiang, tourists can visit Jade Dragon Snow Mountain, Blue Moon Valley, and learn about Naxi culture. Combining multiple destinations and activities expands the journey beyond simple sightseeing and quick photo opportunities at familiar landmarks.

Actors Viet Anh - Quynh Nga experience the Dali - Lijiang - Shangri-La - Kunming route. Photo: Yunnan Tour.

To organize journeys combining many destinations and modes of transport, Yunnan Tour developed an operational process, from connecting routes and high-speed train schedules to shuttle services, restaurants, hotels, and attractions. Coordinating these stages impacts travel time and tourist experience schedules. Therefore, the company balances travel time, tour activities, service quality, and costs.

Moving forward, the company plans to continue developing experience-oriented tours, enhancing activities linked to local culture, and diversifying its products in Yunnan.

The Dan