Italian supercar manufacturer Ferrari introduced the Luce to the Chinese market following its global debut in Rome in late May. Priced at 586,600 USD in China, all 88 limited-edition Luce vehicles have already sold out.
The Luce's price in China, at 586,600 USD, is 7% lower than its European price of 626,000 USD. For comparison, the Ferrari Amalfi, a gasoline-powered grand tourer replacing the Roma, costs 267,000 USD in Europe. However, due to significant engine displacement taxes and other special levies in China, its price increases to 382,000 USD.
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The Ferrari Luce at an unveiling event in Shanghai, China. *Yiche*
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The Luce, limited to 88 units in China, has all found owners. *Yiche*
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Interior design of the Ferrari Luce. *Yiche*
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The Yangwang U9 sports car. *Yangwang*
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The GAC Hyptec SSR sports car. *GAC*
In China, the Luce faces competition from high-performance domestic rivals, including the Yangwang U9, priced at 264,800 USD. This all-electric sports car from BYD's sub-brand costs about half the price of the Luce, yet offers faster charging, a quicker 0-100 km/h acceleration of just 2.36 seconds, and a total output of 1,287 horsepower.
Another competitor is the GAC Hyptec SSR, priced at 189,200 USD. This model is roughly one-third the cost of the Luce, delivering 1,207 horsepower and accelerating from 0-100 km/h in 2.3 seconds.
Ferrari, however, positions the Luce as a 5-seater grand tourer, not a dedicated high-performance machine.
CarNewsChina observes that the Luce represents a symbol of wealth. For the top 1% wealthiest customers in China, owning a Ferrari brand vehicle reflects their personal status.
Minh Vu
