Total pickup truck sales in Vietnam for july reached 1,887 units, a 9,76% decrease from 2,091 units in june. A notable development this month was the shift in top rankings, with the Ford Ranger reclaiming the number one spot and pushing the Toyota Hilux to second place.
After being surpassed by the Hilux in june, the Ranger saw a sales recovery in july, with 973 vehicles delivered to Vietnamese customers. This represented an increase of 121 units, a 14,2% growth. This boost helped the American brand reclaim its position as the segment's best-seller.
The Hilux recorded sales of 718 units, a decrease of 282 units (equivalent to a 28,2% drop) compared to the 1,000 units achieved in june. The decline in deliveries pushed the Hilux back to second place.
The Mitsubishi Triton maintained its third-place position with 141 units sold in july, a decrease of 80 units from 221 units in june, corresponding to a 36,2% reduction.
At the bottom of the sales rankings, the Isuzu D-Max delivered only 55 units, 37 units more than its 18 units in june. Despite its modest absolute sales volume, this represented the highest monthly growth rate in the segment, exceeding 200%.
The Ford Ranger continued to lead the market in cumulative sales with 7,959 units from the beginning of 2026. The Hilux was in second place with cumulative sales reaching 4,699 units. Third place went to the Triton with total sales of 1,681 units. The D-Max stood at the bottom of the rankings, recording cumulative sales of 425 units.
In addition to the four models mentioned, the pickup truck segment in Vietnam also includes the Navara. However, Nissan's model does not disclose monthly sales figures.
Minh Vu
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