Long Chau representatives emphasize trust as a critical factor in healthcare. For their communication campaigns, the brand seeks more than just a famous face; they look for a partner who embodies youthfulness, optimism, a breakthrough spirit, positive energy, and the ability to inspire the public with valuable lessons.

As a prominent "million-view" male artist, Hieu Thu Hai's role as Long Chau's "health ambassador" promises to offer young people engaging and relatable perspectives on healthcare in modern life. This collaboration quickly garnered significant interest from experts, the online community, and music lovers.

The collaboration between Long Chau and Hieu Thu Hai attracts community interest. *Hoang Kiet*

"With his positive energy and friendly image, Hieu Thu Hai is the ideal fit to help Long Chau disseminate messages to young people, thereby increasing awareness of proactive healthcare in the new era," a Long Chau representative stated.

Long Chau recognized a shared commitment to rigorous standards with the artist. Just as Hieu Thu Hai sets high benchmarks for his career, Long Chau prioritizes its entire vaccine storage and customer care process, adhering to GSP/WHO standards, supported by a dedicated medical team and safe, exemplary services.

Building on this synergy, the two parties launched the campaign "Hieu Thu Hai: Health Comes First," urging young people: "No matter how many priorities life presents, never let health fall behind. Physical and mental well-being is the foundation for pursuing passions freely, caring for loved ones, and is a precious gift that must be proactively preserved daily."

Both Long Chau and Hieu Thu Hai share a common message: choose the best standards for your health, starting with being "one step ahead" through proactive prevention and self-protection against risks.

A young person undergoes screening before vaccination at Long Chau. *Hoang Khanh*

According to the Vaccine Alliance (GAVI), vaccination is a critical foundation for disease prevention, having saved 37 million lives from dangerous infectious diseases over two decades (2000-2019). Long Chau's initiatives aim for comprehensive care, beginning with prevention through an accessible approach, increasing awareness, and inspiring behavioral change. This contributes to building a proactive healthy lifestyle and enhancing community immunity.

In pursuit of this mission, the system focuses on developing safe, modern, and convenient services for the public, alongside strict vaccination safety procedures. The unit commits to providing 100% genuine, high-quality vaccines. Its highly skilled team regularly participates in training with leading experts, ensuring standard, gentle, and less painful procedures. Furthermore, Long Chau's vaccine storage system adheres to Ministry of Health GSP standards, utilizing WHO-certified equipment with advanced European technology and 24/7 smart monitoring to maintain stable quality.

A Long Chau Vaccination Center facility recently opened in TP HCM. *Hoang Khanh*

Through its network of over 2,500 pharmacies and more than 200 vaccination centers nationwide, Long Chau aims to bring medical advancements and modern, transparent healthcare services closer to millions of Vietnamese families. The unit's strategic initiatives are designed to realize its mission of "for a healthy Vietnam," with the goal of improving community care, fostering a healthy, civilized society, and aligning with the spirit of Politburo's Resolution 72-NQ/TW on "breakthrough solutions to strengthen the protection, care, and improvement of public health."

Kim Anh