The "Uniting for a Grand Celebration" campaign, organized by Saigon Beer, successfully brought together thousands of participants through a blend of online activities and offline events. Held during the 30/4 - 1/5 holiday, the initiative aimed to foster a festive atmosphere and strengthen community bonds in Ho Chi Minh City and Can Tho.
The campaign kicked off with a minigame titled "Uniting for a Grand Celebration with Saigon Beer" on the Zalo application. This digital component allowed individuals to join themed "blocks" such as office, travel, staying at home, or returning home for the holiday. Participants encouraged friends and family to join their blocks, earning rewards like Got It vouchers worth 50,000 VND or Shopee shopping vouchers valued at 30,000 VND.
The online engagement proved popular, drawing over 9,000 users and transforming the Zalo app into a virtual gathering spot during the holiday. Mai Lan from Ho Chi Minh City shared her experience: "Even though I didn't go anywhere for the holiday, I still felt happy connecting with people online after my friends invited me to join the blocks with Saigon Beer". Similarly, Tuan Khang from Can Tho reconnected with high school friends through the game. "Suddenly, we reconnected on Zalo and made plans to meet up, chat, and reminisce about old memories", Khang recounted.
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The series of "Uniting for a Grand Celebration with Saigon Beer (Holiday-Loving Blocks Assemble)" events were held in Ho Chi Minh City and Can Tho. *Photo: Saigon Beer*. |
Complementing the digital outreach, Saigon Beer hosted a series of vibrant music events in Ho Chi Minh City and Can Tho from 29/4 to 2/5. These events featured interactive games, entertainment, and dynamic music stages. Popular artists including Nguyen Dinh Vu, OgeNus, Tieu Minh Phung, and Long Non La performed, drawing large crowds of locals and tourists.
A key moment of the events was the "Uniting for a Grand Celebration" toast. At the MC's signal, thousands of attendees simultaneously raised their glasses, creating a powerful sense of unity. Organizers noted that the event's atmosphere transcended boundaries, fostering connections among strangers and building a cohesive community.
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Participants in Can Tho immersed themselves in the vibrant atmosphere with the "blocks". *Photo: Saigon Beer*. |
Minh Trang from Ho Chi Minh City was among those who attended the festival in Can Tho. She stumbled upon the event while traveling and decided to join. Trang praised the lively interactive games and exciting music performances.
A brand representative emphasized Saigon Beer's aspiration through this campaign: to serve as a companion and a bridge, bringing people closer together.
By Yen Chi
