Hyundai, the South Korean automaker, confirmed its plans to build a body-on-frame pickup truck in 2025. This new platform is now previewed by the Boulder Concept, a boxy SUV that debuted at the New York International Motor Show (NYIMS) 2026, held from 3/4 to 12/4 in New York, US.

Hyundai Boulder Concept debuted at the New York International Motor Show 2026. Photo: Hyundai, Motor1

Boxy design.

The Boulder Concept features a distinctive two-box, boxy shape, embodying a design language the company terms "Art of steel". Developed in the US, the Boulder Concept hints at Hyundai's future design direction and its first body-on-frame platform.

The vehicle is developed on Hyundai's first body-on-frame platform.

This new body-on-frame platform will underpin a new mid-size pickup truck, expected to launch before 2030, along with other future models. This platform could also support an off-road SUV, potentially resembling the Boulder Concept.

The vehicle is equipped with 37-inch off-road tires.

The Boulder Concept previews a mid-size pickup truck.

The concept was developed in the US.

The Boulder Concept showcases Hyundai's future design.

According to Hyundai, the Boulder Concept's angular design provides the SUV with impressive approach, departure, and breakover angles, alongside deep water wading capability. It features 37-inch off-road tires and a spare tire mounted on its rear door. The rear door boasts dual hinges, allowing it to open in both directions, and the rear window is electrically adjustable.

The Boulder's interior design embraces a retro-futuristic aesthetic. It eschews a traditional instrument cluster screen; instead, vital vehicle information projects onto the base of the windshield, akin to a full-width head-up display. The rounded dashboard features four small square screens with physical controls, a departure from the common single large screen, a design choice many enthusiasts hope represents the future of in-car displays.

The minimalist and retro-style interior design of the Boulder Concept. Photo: Hyundai

The vehicle is equipped with four central display screens.

While the South Korean automaker did not specify the powertrain, US media anticipate the platform will support electric, internal combustion engine, and hybrid options. As this is an early development stage, Hyundai is currently prioritizing the body-on-frame platform's development, with powertrain details expected to be revealed later.

Minh Vu (according to Motor1)