The "Red Journey - Connecting Love 2026" program took place from 2/6 to 18/6, spanning the North, Central, and South regions. Thien Khoi Group Joint Stock Company (Thien Khoi Group) and the Thien Khoi Heart Fund organized the event in collaboration with Viet Duc Friendship Hospital and the Red Cross Society.

A female volunteer participates in blood donation at "Red Journey 2026". Photo: Thien Khoi Group

A female volunteer participates in blood donation at "Red Journey 2026". Photo: Thien Khoi Group

At each location, participants were guided through the registration, screening, and blood donation steps with support from medical professionals. A notable aspect of this year's event was the implementation of an automatic queuing and notification system developed by Thien Khoi Group. This solution streamlined the registration and participant coordination process, reducing waiting times and enhancing organizational efficiency at the donation sites.

The application of technology in the organizational process helped the program operate more efficiently and conveniently. Photo: Thien Khoi Group

The application of technology in the organizational process helped the program operate more efficiently and conveniently. Photo: Thien Khoi Group

According to the organizers, the collected blood units will help replenish the blood supply for emergency services and patient treatment at medical facilities. Additionally, the program served as an opportunity to raise awareness about voluntary blood donation and encourage broader community participation.

Volunteers take souvenir photos at the event. Photo: Thien Khoi Group

Volunteers take souvenir photos at the event. Photo: Thien Khoi Group

Thien Khoi Group Joint Stock Company, a real estate brokerage technology enterprise, pursues a development strategy intertwined with social responsibility. Beyond its business operations, the company consistently supports charitable and community programs, aiming to contribute positive values to society.

(Source: Thien Khoi Group)